Informatica Event Content Director

Job Category

Marketing & Communications

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

We're looking for a strategic and creative Director - Event Content to lead content development for Informatica's event programs. You'll work cross-functionally to define and organize content, manage speaker programs, and ensure every session and demo delivers a memorable, on-brand experience for attendees.

• Own end-to-end content strategy and development for events, including session allocations, titles/abstracts, staffing, speaker briefs, and presentation guidelines
• Partner with Product Marketing, Product Management, Sales/Tech Sales and the broader Events team to align event content with business priorities and messaging frameworks
• Manage the speaker submission and selection process, including intake, review, and coordination with internal and external speakers
• Develop and maintain editorial calendars and 'content-in-a-box' for event programming across owned and third-party events
• Collaborate with creative teams to ensure content is visually and narratively cohesive across formats
• Analyze post-event data and attendee feedback to continuously improve content quality and format
• Support the development of event content for digital/hybrid formats, including session descriptions, scripts, and pre/post content
• Manage content operations for a flagship annual event, including session catalog, agenda structure, and content tracks
• Serve as the primary content liaison between internal stakeholders and external speakers or partners
• Build and maintain a content taxonomy and session categorization framework to improve attendee navigation and experience
• Oversee content intake tools and platforms (e.g., speaker portals, abstract management systems) from open call through final delivery
• Coordinate with localization or accessibility teams to ensure event content meets global and inclusive standards
• Maintain a master content tracker across all event sessions, ensuring accuracy of titles, abstracts, and speaker information through final publish

• 10+ years of experience in program management, event programming, or marketing communications
• Strong writing, editing, and organization skills - you can translate complex topics into compelling narratives
• Experience managing large-scale event content programs (in-person, virtual, or hybrid)
• Ability to juggle multiple projects and stakeholders in a fast-paced environment
• Excellent collaboration and project management skills
• Familiarity with event technology platforms and content management tools
• Experience with B2B or enterprise tech marketing

• Background in product marketing or solutions marketing
• Experience supporting marquee events (e.g., user conferences, trade shows, virtual summits)
• Comfort with data - using insights to shape content decisions
• Experience managing content for a named, branded event property (e.g., Informatica World, Dream force, etc.)

Team

Reports to:

Senior Director, Product Marketing Team:
Informatica Content Marketing

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