Digital Campaign Specialist

Location: Malvern

Job Title:

Digital Campaign Specialist

Location:

Malvern, PA;
Hybrid Job Overview The Digital Campaign Specialist is responsible for executing and optimizing multi-channel digital campaigns within an internal digital agency setting. Reporting to the Head of Digital Campaign Management, this individual contributor role focuses on delivering high-quality, timely integrated campaigns across search, digital/social advertising, email marketing, and web landing pages. Serving as the primary liaison between Key Account Managers, Business/Marketing teams, and specialized channel leads, you will translate campaign briefs into intuitive digital user flows that drive brand awareness, engagement, and measurable customer demand.

Key Responsibilities Execute end-to-end digital customer journeys across web and email channels, including landing pages, automated email workflows, and organic search optimization. Participate actively in campaign kick-off meetings to ensure a thorough understanding of the campaign brief, intent, target audience, and deliverables. Oversee content quality, artifact development, campaign coding, email flows, search ads, and vanity URL/redirect setups. Consult with stakeholders on creative content placement within pre-designed templates, providing data-driven recommendations and channel best practices.

Coordinate campaign launches by publishing channel creative, activating search ads, conducting A/B testing, and delivering collected leads to regional or country CRM teams. Ensure end-to-end campaign assembly quality, engaging technical Subject Matter Experts (SMEs) as needed to bring complex digital assets into production. Prepare and distribute campaign instruction packages to participating global regions, gathering localized feedback and coordinating regional adaptations.

Monitor live campaign performance data to capture insights, identify optimization opportunities, and apply best practices to future deployments. Qualifications & Required Skills

Education:

Bachelor's degree in Marketing, Information Science, Digital/Interactive Communications, or a related field required.

Experience:

3 to 5 years of dedicated experience executing multi-channel digital marketing campaigns, channel drive-to strategies, or web design initiatives. Hands-on Tech Stack:
Practical experience managing digital channels including email automation, demand generation landing pages, organic/paid search, and Content Management Systems (CMS). System Experience (Preferred):
Prior experience working with enterprise digital platforms such as Sprinklr, Eloqua, or Scrivito CMS is highly desirable.

Cross-Functional Collaboration:

Proven ability to act as a bridge between account managers, regional marketing leads, digital specialists, and global stakeholders across different time zones. Analytical & Project Management:
Exceptional attention to detail, strong problem-solving skills, and a self-starter mindset capable of independently managing tight deadlines in a fast-paced agency environment.