Product Director, Professional Promotion-Mood

Product Director Professional Promotion

Johnson & Johnson Innovative Medicine is recruiting for a Product Director Professional Promotion, located in Titusville, NJ.

About Innovative Medicine

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

About Neuroscience

Our Neuroscience team tackles the world's toughest brain health challenges including multiple sclerosis, Alzheimer's disease, Parkinson's disease, myasthenia gravis, epilepsy, major depressive disorder, bipolar disorder, schizophrenia, and autism. This patient-focused team helps address some of the most complex diseases of our time. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

The Product Director is a core member of the SPRAVATO® brand marketing team and will be responsible for developing and implementing personal promotion strategies supporting the TRD indication. The individual will work closely with other brand partners and a cross-functional team that includes the Sales Leadership, Medical Affairs, Insights and Analytics.

The Product Director will report to the Group Product Director for Professional Promotion.

• Own the development and implementation of SPRAVATO®'s healthcare professional strategic messaging roadmap across personal promotional channels
• Lead executional healthcare professional brand strategy and tactical pull-through by working across medical, legal, regulatory, and compliance colleagues
• Effectively partner with sales representatives, sales leadership and sales training to ensure optimal training on assets and provide guidance on executional priorities to drive impactful execution
• Lead competitive strategy development and support organizational pull-through
• Lead and manage the agency of record as well as other agencies to develop and execute marketing strategy, the tactical plan, and tactical content development.
• Provide strategic direction and partner with the Insights and Analytics team to generate actionable insights and analytics through market research and data analytics that will inform marketing strategies, tactics and measure tactical and brand performance.
• Be a connector across SPRAVATO® cross-functional teams as well as other JNJ Neuroscience brands to meet evolving business needs and support a culture of collaboration
• Champion a culture of innovation and collaboration

• A minimum Bachelor's degree is required; MBA or advanced degree in related field is helpful.
• A minimum of 5 years of relevant business experience, including pharmaceutical and healthcare knowledge.
• A minimum of 5 years' experience in Sales, Marketing, Access, Managed Care Account Management and/or related fields.
• Strong marketing proficiency, project management and executive communication skills required along with demonstrated presentation skills.
• Proven ability to influence without authority and drive impactful cross-functional collaboration in large groups.
• A demonstrated ability to be proactive, work within a team environment, and lead multiple agencies/partners and external stakeholders is required.
• Ability to work in the Titusville, NJ office 3 days a week and travel up to 20% domestically.
• Demonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration, and applying new tools over time.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

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