Product Director, Channel Innovation and Execution, CAPLYTA

Product Director, Channel Innovation & Execution, CAPLYTA

Johnson & Johnson is recruiting for a Product Director, Channel Innovation & Execution, CAPLYTA, located in Titusville NJ.

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Neuroscience team tackles the world's toughest brain health challenges including multiple sclerosis, Alzheimer's disease, Parkinson's disease, myasthenia gravis, epilepsy, major depressive disorder, bipolar disorder, schizophrenia, and autism. This patient-focused team helps address some of the most complex diseases of our time.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

The Product Director, Channel Innovation & Execution – CAPLYTA® is a key leader within the CAPLYTA marketing and franchise organization, responsible for developing and scaling innovative channel strategies across the patient journey.

Key Responsibilities:

• Own telehealth strategy development, including design and deployment of marketing tactics aligned to broader brand strategy and direct-to-patient efforts
• Lead telepsychiatry program launch and execution, including end-to-end development, account management, and ongoing optimization to drive channel performance
• Identify, pilot, and scale innovative marketing tactics and partnerships across the mental health ecosystem using a test-and-learn, data-driven approach
• Explore and prioritize additional innovative channel opportunities that can fuel further CAPLYTA performance
• Partner with the Strategic Customer Group (SCG) to shape and execute digital pharmacy and fulfillment strategies
• Identify and unlock growth opportunities across digital pharmacy channels, aligned with access, adherence, and patient experience objectives
• Execute advisory boards, market research, and analytics initiatives to generate actionable insights that inform telehealth and digital pharmacy strategy
• Define success metrics and track performance to drive continuous improvement and demonstrate impact
• Contribute to a high-performing, collaborative team environment

Qualifications:

• A minimum of a Bachelor's degree is required
• Minimum of 5–7 years of relevant experience, including pharmaceutical or healthcare industry experience is required
• Experience in Sales, Marketing, Market Access, or Managed Care strongly preferred
• Neuroscience or mental health experience preferred
• Strategic and innovative thinker with a results-oriented, test-and-learn mindset
• Strong ability to collaborate cross-functionally and influence without direct authority
• Proven marketing experience with strong project management and communication skills, including executive-level presentations
• Demonstrated ability to manage multiple priorities, agencies, and external partners in a fast-paced environment
• Proactive, team-oriented, and comfortable operating in evolving and ambiguous environments

This role is based in Titusville NJ and requires up to 25% travel (US with limited OUS travel).

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants' needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via , internal employees contact AskGS to be directed to your accommodation resource.

Required Skills:

Preferred

Skills:

Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Cross-Functional Collaboration, Customer Intelligence, Data…