Lead - Marketing Platforms & Personalization Strategist

Lead
- Marketing Platforms & Personalization Strategist

The Lead
- Marketing Platforms & Personalization Strategist is responsible for delivering best-in-class channel strategies and new marketing personalization capabilities; unlocking value for our customers, clients, and our organization. Collaborating with cross-functional teams, he/she will support the tactical business enablement of a transformative roadmap ensuring executional delivery of our Martec and other related value stream initiatives tied to omni-channel marketing; with a focus on evolving our marketing capabilities, channels, media and platforms that enable personalized customer experiences.

Delivering on the marketing value stream OKRs, driving business growth through acquisition, customer engagement and retention strategies.

Essential Job Functions

• Develops marketing channel capabilities as part of our Operating Product Model and/or with external vendors to advance personalization of our cross-channel marketing tactics. Manages vendor relationships associated with channel platforms or Martec capabilities, oversees invoice and expense reconciliation, and implement process optimizations.
  
  - (20%)
• Collaborates with Acquisition and ECM marketing teams to bring marketing platform, process or new capability opportunities into marketing planning cycle serving as the SME channel marketing standards, capabilities, and establishing best practices.
  
  - (20%)
• Proactively monitor acquisition performance trends across partners, products, and channels. Collaborates with Analytics and CDAO to develop or build channel-level performance trends, insights and learning agendas for new capabilities. Accountable for sharing performance insights with leadership and cross-functional teams.
  
  - (20%)
• Collaborate with MCOE, Digital, Risk, Fraud, Client Partnerships, and other cross-functional team leads to define tactical business requirements in support of the Marketing Value stream operating model business case development, process enhancements related to new platforms, capabilities or to drive campaign efficiencies.
  
  - (20%)
• Supports, and leads as appropriate, the coordination of leadership materials to ensure organization has visibility on acquisition trends, opportunities, and progress to goals.
  
  - (10%)
• Implement necessary legal, compliance and ERM practices and/or documentation to remove barriers to execution and mitigate regulatory concerns.
  
  - (10%)

Minimum Qualifications

• High School Diploma or GED
• 8-10 years experience in credit, loyalty, or marketing roles

Preferred Qualifications

• Bachelor's Degree in Business Administration, Marketing, or related field of study
• 5+ years experience in omnichannel marketing
• 3+ years leading project(s) with cross-functional coordination and delegation responsibilities
• Experience driving a strategy roadmap for marketing technology and capability enablement, especially Adobe-centric solutions.
• Experience with Adobe marketing platforms and content workflow tools such as Workfront, Adobe Experience Manager and Adobe Journey Optimizer.
• Experience with AI-enabled tools and emerging automation capabilities.

Skills

• A/B Testing
• Marketing Strategies
• Performance Marketing
• Financial Acumen
• Email Marketing
• Direct Marketing
• Digital Marketing
• Credit Card Marketing
• Agency Relationships

Reports To:

Senior Manager and above Direct Reports: 0 Work Environment

• Normal office environment. (Remote or Hybrid), 3 to 4 days per month are required in office if within 60 miles of a posted Bread Financial location.

Travel

• Ability to travel up to 5% annually

Physical and Mental Requirements To perform this job successfully, an individual must be able to perform each essential job function satisfactorily and meet the physical, mental and work environment requirements. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions, absent undue hardship.

• Communicate/Hearing
• Communicate/Talking
• Stationary Position/Seated
• Typing/Writing
• Focus and complete tasks in situations that have a speed or productivity metric

Other Duties

This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.

Salary Range (unless otherwise noted below):

$ - $

Full Salary Range for position:

California: $ - $ Colorado: $ - $ New York: $ - $ Washington: $ - $ Maryland: $ - $ Washington DC: $ - $ Illinois: $ - $ New Jersey: $ - $ Vermont: $ - $ Ohio: $ - $ Maine: $ - $ Connecticut: $ - $ Virginia: $ - $

The actual base pay within this range may be dependent upon many factors, which may include, but are not limited to, work location, education, experience, and skills.

You must be work authorized in the United States on a full time basis without the need for any sponsorship now or in the future from any employer…