Associate Director, Marketing -Thought Leader Marketing Liaison

Thought Leader Marketing Liaison (TLML) (Associate Director)

Our US Immunology team is committed to transforming the lives of patients living with Inflammatory Bowel Disease (IBD). We aspire to achieve this through relentless commitment to patients, innovation, ensuring access to life-changing therapies, and collaborating with healthcare systems, governments, and payers to make treatments available to those who need them most. Our focus is on the patients, scientific rigor and flawless execution—bringing breakthrough therapies to patients who need them.

Thought Leader Marketing Liaison (TLML) (Associate Director) is a key member of the Immunology brand marketing organization reporting directly to the Director, Thought Leader Liaison Team Leader. This position is responsible for ensuring that advocacy development, platform and product positioning, speaker program preparation and management, and congress engagement are strategically aligned with brand objectives and executed in a compliant manner. This will help create a strong and sustained our company presence across local, regional, and national IBD communities.

Additionally, this role is critical to ensure that key scientific leader insights directly inform brand and go-to-market strategies.

Openings: 5 positions available across 5 Regions (Northeast, Southeast, Great Lakes/Ohio Valley, Central, West)

Role Details & Regional Focus:

• Available Territories:
  Northeast | Southeast | Great Lakes/Ohio Valley | Central | West
• Position Type:
  Remote/Field Based (Requires 60%-70% regional and national travel)
• Candidates must reside within major metro areas in or near their assigned region near a major airport.

• Advocacy Development:

• Assist in identification and mapping of national and regional scientific leaders (SLs), clinical leaders, and emerging experts across the US IBD landscape.

• Develop and assess advocacy of key opinion leaders around the scientific messages, product positioning, and medical education content.

SL/KOL Engagement Execution:

• Execute engagements with SLs, including congress participation, site visits, and HQ-approved activities (e.g., advisory boards, customer strategy sessions).

• Gather actionable insights from SLs to inform marketing strategies and brand planning.

• Provide real-time insights from KOL's on approved key business questions / topics.

• Execute engagement plans with key thought leaders throughout the US and support development of approved educational content based on KOL and faculty input.

Congress Participation and Engagement:

• Collaborate with marketing team to determine participation and level of support in key IBD conferences.

• Secure key engagement meetings and congress execution between HQ employees and KOLs

Speaker Bureau Development & Readiness:

• Help identify and manage a US IBD Speaker Bureau, including faculty identification, onboarding, and training as appropriate to approved content.

• Ensure speaker advocacy aligns to our scientific platform key messages and supports speaker readiness for educational speaker engagements including congress product theatres.

Cross-Functional Collaboration:

• Collaborate with field facing roles according to our company's Policy to ensure alignment on SL needs and account dynamics

Compliance & Governance:

• Ensure strict adherence to compliance regulations, internal policies, and industry standards in all engagement activities

• Required:

  • Bachelor's degree required; advanced degree (MBA, MS, PharmD, or equivalent) preferred.

  • Minimum 5-8 years in pharmaceutical sales, marketing, or field medical engagement or KOL management roles.

  • At least 2 years of IBD experience strongly preferred with existing Key KOL networks in IBD.

  • Demonstrated success in building and maintaining scientific relationships with KOLs, speakers, or professional societies in a highly regulated environment.

  • Excellent communication, interpersonal, and organizational skills.

  • Proven ability to synthesize insights into strategic recommendations.

  • Ability to influence and collaborate across a matrixed environment without direct authority.

  • Travel up to 60% (including weekends and evenings for congresses and advisory meetings).

  • Valid driver's license.

  • Candidates must live in or near geographical area and should reside near a major US airport to fulfill travel requirements for this role.

Required Skills:

Adaptability, Brand Management, Brand Marketing, Brand Strategy, Content Creation, Creativity, Cross-Functional Leadership, Customer Experience Strategy, Customer Insights, Customer Strategy, Digital Consumer Engagement, Digital Marketing, Direct Marketing, Go-to-Market Strategies, Marketing, Marketing Management, Market Research, Market Segmentation, Multidisciplinary Collaboration, Omnichannel Marketing, Pharmaceutical Sales, Product Launches, Product Management, Product Marketing {+ 2 more}

Preferred

Skills: