Senior Digital Media Buyer

Senior Digital Media Buyer at Reachmobi

About the role As a Senior Digital Media Buyer at Reachmobi, you will play a pivotal role in shaping our digital advertising strategies and driving our marketing initiatives to new heights. This position requires a deep understanding of digital media landscapes and a passion for optimizing campaigns to achieve maximum ROI. You will collaborate closely with cross-functional teams to develop and execute innovative media buying strategies that align with our business objectives.

Your expertise will not only enhance our brand visibility but also contribute to our overall growth in the competitive digital marketplace.

• Location:
  
  Philadelphia, Pennsylvania
• Engagement:
  Full-time

• Develop and implement comprehensive digital media buying strategies across various platforms, including social media, search engines, and display networks.
• Analyze campaign performance data to identify trends, insights, and areas for improvement, ensuring that all campaigns are optimized for maximum effectiveness.
• Collaborate with creative teams to produce compelling ad content that resonates with target audiences and drives engagement.
• Manage relationships with media vendors and platforms to negotiate rates, placements, and ensure optimal ad delivery.
• Conduct market research to stay informed about industry trends, competitor strategies, and emerging technologies that can enhance our media buying efforts.
• Monitor and report on key performance indicators (KPIs) to assess campaign success and provide actionable recommendations for future initiatives.
• Oversee budget management for digital media campaigns, ensuring that all expenditures align with company financial goals.
• Train and mentor junior team members, sharing best practices and fostering a culture of continuous learning within the media buying team.
• Collaborate with analytics teams to utilize data-driven insights for refining targeting strategies and improving overall campaign performance.
• Participate in strategy sessions to align media buying efforts with broader marketing objectives and company goals.
• Stay updated on changes in digital advertising regulations and policies to ensure compliance and ethical advertising practices.
• Experiment with new advertising technologies and platforms to identify innovative opportunities for campaign enhancement.

• A minimum of 5 years of experience in digital media buying or a related field, with a proven track record of successful campaign management.
• Strong analytical skills, with the ability to interpret complex data sets and derive actionable insights.
• Proficiency in using digital advertising platforms, such as Google Ads, Facebook Ads Manager, and programmatic buying tools.
• Excellent negotiation skills and experience managing vendor relationships to secure favorable terms and placements.
• Strong communication skills, both written and verbal, with the ability to present ideas clearly and persuasively.
• Familiarity with tracking and analytics tools, such as Google Analytics, to measure campaign performance and ROI.

• Experience in the mobile advertising space, particularly in user acquisition and retention strategies.
• Knowledge of SEO and content marketing principles to enhance overall digital marketing efforts.
• Familiarity with A/B testing methodologies and tools to optimize ad performance.
• Previous experience in a fast-paced startup environment, demonstrating adaptability and a results-oriented mindset.

• Digital advertising platforms (Google Ads, Facebook Ads, programmatic platforms)
• Analytics tools (Google Analytics, Tableau, etc.)
• Budget management and financial forecasting
• Strong proficiency in Excel and data analysis
• Excellent project management and organizational skills

• The position is based in Philadelphia, Pennsylvania, and offers a competitive salary commensurate with experience.
• Reachmobi is committed to fostering a diverse and inclusive workplace, welcoming applicants from all backgrounds.
• Candidates must be eligible to work in the United States; visa sponsorship is not available for this role.
• The role may require occasional travel for industry events or team meetings, depending on business needs.