Acquisition Manager (Marketing

About IONOS

IONOS is one of Europe's largest web-presence and cloud providers, giving millions of customers the tools to build and grow their online presence. In North America — the US, Canada, and Mexico — we're the challenger: competing to become the clear alternative to the largest incumbents, and taking share as we grow.

IONOS is one of Europe's largest web-presence and cloud providers, giving millions of customers the tools to build and grow their online presence. In North America — the US, Canada, and Mexico — we're the challenger: competing to become the clear alternative to the largest incumbents, and taking share as we grow.

You’ll own US customer acquisition efficiency. Concretely, you own the number: CAC and new-customer inflow. You’ll do it by owning the entire journey from the ad unit to the conversion — creative, channel, landing page, offer, and measurement — and by opening and scaling new channels the US hasn't fully tapped:
Tik Tok, Meta, Instagram, You Tube pre-roll, podcast, CTV, and creator/affiliate. This is the senior seat in a small pod. You'll set the pace, run daily optimization loops, and informally coach two early-career teammates. You're hands‑on — a builder and buyer.

• The CAC/inflow number. Move blended CAC toward target while hitting inflow goals, channel by channel.
• The full ad‑unit-to-conversion loop. Brief and produce creative (image, video, carousels), set up and buy channels, coordinate landing pages and offers, and measure impact end to end.
• New‑channel build‑out. Stand up and scale Tik Tok, Meta, IG, You Tube pre‑roll, podcast, CTV, and creator/affiliate with short, disciplined test loops.
• An AI‑first production and analysis engine. Use generative AI for creative and copy, and LLMs/analytics for daily optimization — operating with the leverage of a whole pod.
• The content workbench. Drive our creator‑marketing motion: scripting/storytelling, briefing creators, and turning their output into testable paid assets.
• Cross‑Atlantic execution. Partner with central German teams as you would with an agency and with the Website A/B PO on landing pages and conversion.

• First 90 days: daily optimization loops live on at least one new channel; a clear read on where our CAC is really going and the top 3 levers to fix it.
• 6 months: two or more new channels running with a repeatable test → measure → iterate → scale motion, and a demonstrable CAC‑improvement trajectory.
• 12 months: blended CAC moving convincingly toward target while inflow targets are met; a playbook others can run.

• 3–6 years in performance/growth marketing, ideally direct‑to‑consumer / eCommerce or affiliate. You've owned a paid budget and been measured on efficiency.
• Owner mentality. You treat the budget like it's your own money and the outcome like it's your own business.
• AI‑first operator. You already use LLMs and generative/creative tools to produce, analyze, and optimize at a pace that used to require a team.
• Full‑funnel fluency. You're comfortable across creative, channel buying, landing pages, offers, and analytics — and you can go deep in an ad account and a spreadsheet.
• Player‑coach. Hands‑on yourself, but able to raise the bar for early‑career teammates and serve as a sounding board.
• Matrix‑comfortable. You can get things done across teams and time zones without formal authority.
• Location - you are open and eager to work in our Center City Philadelphia office at least 3X a week
• Travel - you would welcome the opportunity to travel internationally on occassion to meet global colleagues, learn and share ideas.

We're a small, high-ownership pod inside a global company. A few things are true here, and they're worth knowing before you apply:

• You’ll own outcomes, not activity. Your work is measured against CAC, inflow, and conversion — and we look at the numbers together, often.
• We move fast and iterate in the open: launch, measure, learn, adjust — usually within days, not quarters.
• We practice continuous, two‑way feedback that is direct and frequent. Operating on a professional basis, we don't engage in blame, rescuing, or scorekeeping. When a problem arises, we identify it early and collaborate to resolve it.
• We’re AI‑first, and we'll help you get great at it.
• You’ll be coached. The GM is hands‑on and invested in your growth. This is a place to accelerate a career, not to coast.

This is a great fit if you're driven, resilient, and energized by ownership and candid feedback