Country Site Merchandising Specialist (Sales Steering & Range)- Project Based

Job Title

Ensure the seamless execution of merchandising and range activities across all digital channels, including app, web, and social commerce. Focus on delivering the optimal customer experience and supporting commercial goals by operationalizing strategies, implementing plans, and ensuring the readiness of the digital offer.

• Support site merchandising initiatives, including setting up product launches, campaigns, and seasonal activities based on the commercial calendar.
• Manage day-to-day execution of key merchandising programs, including user-generated content, product seeding, and product recommendations, to support brand visibility, product engagement, and sales performance.
• Analyze weekly, monthly, and ad hoc performance data (e.g., conversion rates, search behavior, add-to-basket performance) to optimize sales, improve product discoverability, and enhance search relevance. Ensure execution is aligned with commercial goals, customer needs, and market trends.
• Collaborate with Digital Product/UX to identify site feature enhancements that reduce friction in the customer journey.
• Build and implement A/B testing to optimize the roadmap for digital customer meeting points by identifying merchandising hypotheses, testing site functionality, tracking results, and providing data-driven insights for continuous improvement.
• Actively contribute to the development and implementation of customer-segmented recommendations and personalized experiences, working closely with the personalization team.
• Execute updates for product descriptions, images, and localization with the content team to ensure consistency and relevance across digital touchpoints, meeting local market needs.
• Support the management of the site content experience, assisting with the request and briefing process for on-site placements.
• Actively participate in a culture of innovation and continuous learning, exploring new tools, trends, and merchandising techniques.

• Minimum 3 years of related eCommerce experience
• Proven experience implementing merchandising plans by optimizing product placement, rankings, and visibility to drive conversion, sell-through, and category performance.
• Hands-on experience managing digital assortments, category structures, and product data, ensuring accuracy, availability, and strong product discoverability to support commercial goals.
• Proven track record executing promotions, seasonal updates, and launches with high attention to detail and alignment to product lifecycle and commercial calendars.
• Demonstrated ability to interpret sales data, search behavior, and conversion metrics and translate insights into actionable improvements to category and site performance.
• Proven experience working with selling, marketing, supply chain, and content stakeholders to support seamless execution and contribute to overall sales and profitability outcomes.
• Understanding of user experience (UX) design principles and best practices, including usability, heuristics, and responsive design, to inform page layouts, optimize customer journeys, and create intuitive digital experiences that drive engagement and conversion.
• Strong attention to detail, organizational skills, and ability to manage multiple projects simultaneously.