Product Marketing Specialist

Location: Malvern

As a Product Marketing Specialist, you play a key role in turning roofing product strategies into successful marketing programs that drive contractor engagement, product awareness, and business growth. You serve as a connection point between Product Marketing, Sales, Central Marketing, Digital Marketing, Creative Agencies, and external partners to ensure campaigns, events, and marketing initiatives are executed effectively and on time.

Key Responsibilities

+ Coordinate and execute integrated marketing campaigns supporting product launches, promotions, and strategic business initiatives.

+ Partner with creative agencies and internal marketing teams to develop compelling messaging, creative assets, and campaign materials.

+ Create and manage project briefs, timelines, and deliverables to keep marketing initiatives on track from concept through execution.

+ Plan and execute industry trade shows, contractor events, customer meetings, and promotional activities.

+ Manage event logistics, marketing materials, displays, and promotional assets to ensure successful customer experiences.

+ Support sales teams by developing and distributing sales tools, collateral, presentations, and customer-facing resources.

+ Maintain and organize marketing content within digital asset management systems, ensuring materials remain accurate, current, and accessible.

+ Coordinate photography projects and manage external vendors to build high-quality visual asset libraries for future marketing use.

+ Monitor campaign and event effectiveness and recommend improvements to strengthen future marketing programs.

+ Provide day-to-day support for business-critical product marketing initiatives, project planning, competitive research, and program coordination.

This role is ideal for someone who enjoys managing multiple projects, working across functions, and bringing marketing programs to life. You are highly organized, thrive in a fast-paced environment, and can successfully balance detailed execution with strong stakeholder collaboration.

Requirements

+ Bachelor's degree in Marketing, Communications, Business, or a related field.

+ 3 to 5 years of experience in marketing, marketing communications, product marketing, campaign management, or a related role.

+ Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.

+ Experience working with creative agencies, vendors, and cross-functional business partners.

+ Strong written and verbal communication skills.

+ Ability to build relationships and influence others without direct authority.

+ Strong analytical thinking and problem-solving capabilities.

+ Detail-oriented with excellent follow-through and execution skills.

+ Experience supporting events, trade shows, or customer engagement activities preferred.

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Experience with digital asset management systems, content management platforms, or marketing technologies is a plus.

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Experience with digital design and marketing best practices is a plus.

+ Ability to travel up to 25%.

Success in this role requires a proactive mindset, strong collaboration skills, and the ability to adapt quickly to changing business priorities while delivering high-quality marketing programs and customer experiences.

Through the responsible development of innovative and sustainable building products, Certain Teed, headquartered in Malvern, Pennsylvania, has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," inspired the name Certain Teed. Today, Certain Teed is a leading North American brand of exterior and interior building products, including roofing, siding, trim, insulation, drywall and ceilings.

A subsidiary of Saint-Gobain, one of the world's largest and oldest building products companies, Certain Teed has more than 6,300 employees and more than 60 manufacturing facilities throughout the United States and Canada.

Saint-Gobain provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual…