Email Marketing Specialist

Established in 2021,
Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America. We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well‑being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents.

Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands.

The CRM Email Marketing Specialist supports the execution, optimization, and day‑to‑day operations of the customer relationship management program. Reporting directly to the Senior CRM Manager, this role builds, tests, and deploys targeted, data‑driven communications across email and other lifecycle channels to deepen customer engagement, improve retention, and drive measurable business outcomes.

• Maintain and update customer records to ensure data accuracy and usability across the CRM ecosystem.
• Perform regular data hygiene checks and coordinate with the Senior CRM Manager and technical partners to resolve issues.
• Build and refine customer segments to enable personalized communications.

• Support the Senior CRM Manager in planning and launching CRM campaigns across email, SMS, and other lifecycle channels.
• Independently build, test, schedule, and deploy campaigns, both manual and automated, ensuring accurate execution.
• Set up tagging, triggers, and basic automation within the customer engagement platform.

• Track core KPIs (open rate, CTR, conversion, engagement, churn indicators) and share insights with the Senior CRM Manager.
• Support A/B testing and post‑campaign analysis to identify areas for improvement.
• Maintain dashboards and weekly/monthly reporting.

• Partner with Digital Marketing, Creative, Sales, and Product teams to support CRM initiatives and align messaging across channels for both B2B and B2C audiences.
• Support CRM needs for promotions, product launches, and key lifecycle moments.

• Assist in managing platform updates, third‑party integrations, and troubleshooting.
• Collaborate with vendors or platform reps as needed, under the guidance of the Senior CRM Manager.

• Bachelor's degree or equivalent experience.
• 1–3 years of experience in CRM, email marketing, or lifecycle marketing.
• Demonstrated, hands‑on experience building email templates and independently deploying campaigns in an ESP. Experience with Salesforce Marketing Cloud/Marketing Cloud Engagement (SFMC) is a plus.
• Hands‑on platform experience should include campaign creation and deployment, automated journey building, audience segmentation, triggered communications, and dynamic personalization.
• Proven ownership of end‑to‑end campaign execution, including segmentation, email setup, QA/testing, scheduling, and launch—not just campaign support.
• Working knowledge of HTML/CSS for building or editing email templates.
• Strong understanding of personalization, dynamic content, and segmentation best practices.
• Exceptional attention to detail with a track record of accurate, error‑free campaign deployment.
• Ability to manage multiple campaigns and deadlines in a fast‑paced environment.
• Strong communication skills and ability to collaborate cross‑functionally.
• Team player with a growth mindset and commitment to continuous improvement.
• Candidates should be prepared to discuss specific campaigns they have personally built and deployed, including their role in execution and results achieved. A portfolio or examples of relevant work are a plus but not required; materials should not contain confidential or proprietary information.
• Knowledge of SQL a plus but not required.

All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can…