Associate Director, Center for Career Advancement, Communications & Marketing

Location: Linntown

Position Title:

Associate Director, Center for Career Advancement, Communications & Marketing Position Type:

Full time Scheduled Weekly

Hours:

40

Categories:

Staff Exempt

Job Summary:

The Associate Director leads the Center for Career Advancement's (CCA) integrated communications, marketing, and digital engagement strategy to elevate student awareness, engage employers, parents and alumni, and build career readiness awareness across the campus community. This position is responsible for developing and executing a comprehensive communications plan that elevates the CCA’s visibility across the university community, strengthening the Center's brand, increasing engagement across multiple platforms, and ensuring students, employers, alumni, faculty, and campus partners receive timely, relevant, and compelling information.

Job Duties:

The position is gift funded for an initial two-year term, with the possibility of renewal subject to the availability of funds and satisfactory performance.

Reporting Relationship:

Reports to the Freeman Family Associate Vice President and Director of the Center for Career Advancement (CCA)
Work Setting:

On campus, student facing role

Work Schedule:

40 hours per week, 52 weeks per year

May work some nights and weekends to promote events and programs for the Center for Career Advancement (CCA)

What You Will Do:

Develop and execute an integrated marketing and communications strategy that promotes the Center for Career Advancement's programs, services, and initiatives through digital, print, web, email, photographs and social media platforms.

Lead the development, implementation, and assessment of the Center for Career Advancement's social media strategy across multiple platforms. Create and manage engaging content, oversee the Center's social media presence and online communities, monitor digital engagement and conversations, respond to emerging issues as appropriate, and leverage trends, analytics, and best practices to increase brand awareness, student engagement, and participation.

Create compelling content, oversee advertising campaigns,and collaborate with University Communications, University Advancement, Athletics, three academic colleges and other campus partners to strengthen the Center's brand, increase student engagement, and communicate career opportunities and outcomes.

Work with the CCA Platforms team on continued development of uConnect pages; outcomes reports, etc.

Supervision of CCA Student Interns.

The job description's listed responsibilities and tasks are not exhaustive, additional non-essential tasks and responsibilities may be assigned as needed.

What You Will Bring:

Required:

Bachelor's degree in Communications, Marketing or related field

Four (4) years of related experience in advertising, social media, communications or related field

Preferred, but not required:

Masters degree in communications, marketing counseling or related field

Six (6) years of experience working with career/professional development and counseling

Documented experience with and demonstrated interest in work with undergraduate student population

Knowledge Areas and

Skills:

Deep appreciation of and passion for the Center for Career Advancement and mission of CCA, and an understanding of the importance of career development in higher education

Demonstrated experience in utilizing social media tools and web technology to engage and extend reach of undergraduate career services program with constituent audiences

Demonstrated excellence in written communication skills and a clear, concise writing style with strong editing, spelling and grammar skills

Demonstrated understanding of and appreciation for the relationship between the liberal arts and employability

Demonstrated proficiency in digital and mobile marketing technologies, including experience with visual design tools (adobe photoshop, canva), multi-channel social media management (X, facebook, instagram, Tik Tok) and modern web-based marketing and AI-assisted content tools and systems

Physical Requirements:

Office environment/no specific or unusual physical or environment demands

Job Exempt:

Yes Salary Range:54,.00

The offer rate will be based on a review of the…