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Senior Specialist, Payer Marketing

Job in North Wales, Montgomery County, Pennsylvania, 19454, USA
Listing for: Merck
Full Time position
Listed on 2026-08-28
Job specializations:
  • Marketing / Advertising / PR
    Marketing Communications, Marketing Strategy, Marketing Management, Product Marketing
Job Description & How to Apply Below
Location: North Wales

Senior Marketing Specialist

Our Marketing Team are passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers' needs and strive to provide solutions to meet them.

We are seeking a Growth and Improvement minded Senior Marketing Specialist that can help drive our Strategic Operating Priorities.

  • Invent | Pursue the Most Promising Internal and External Science to Address Significant Unmet Medical Needs

  • Execute | Prioritize Resources Behind Our Key Growth Drivers (Oncology, Vaccines, Select Specialty Areas, Animal Health) While Optimizing Our Base Business)

  • Adapt | Develop Our People, Culture and Business Model to Evolve with a Dynamic Landscape

  • Multiple Talent | We are committed to providing an inclusive and welcoming environment with supporting leadership behaviors because having a high-performing, engaged workforce is critical to our ability to deliver innovative solutions to patients and customers around the world

  • Values and Standards | Our Steadfast Commitment to Our Values and Standards will Continue to Guide Us as We Take on New Challenges and Will Always be Fundamental to Our Success – They are a Competitive Advantage for Us

Strategic Summary

Our Company's success is backed by ethical integrity, forward momentum and an inspiring mission to achieve new milestones in global healthcare. Our Global Human Health Division abides by a "patient first, profits later" ideology. Results-driven and ambitious, this team of individuals represents a functional balance between meeting company objectives and the needs of people around the world. The organization is comprised of sales and marketing professionals who are passionate about their role in bringing prescription medicines, vaccines, and other medical products to our customers worldwide.

As a member of U.S. Payer Brand Marketing, the Senior Specialist works closely with Marketing Associate Directors to support customer segment strategies for specific products through the development of promotional resources and communications.

Key Responsibilities

  • Development of the marketing promotion and communications materials aligned with brand strategy and within regulatory and company policy

  • Develop appropriate pull-through materials and payer-related solutions for field sales

  • Partner with the brand team and the assigned agencies to ensure that all offerings meet customer and product objectives

  • Provide analytical support to brand team and the Marketing Associate Director

  • Lead all promotion review activities for assigned brands including:
    Participate in all prioritization and deliver meetings for each assigned brand | Represent the need of the payer segment within the brand priorities for scheduling review time | Work with attorney, scientific specialists and medical leads in the approval of materials for all assigned brands | Managed payer budgets for assigned brands | Fulfill administrative responsibilities consistent with company policy | Manage all agency partners to achieve successful marketing promotion and communication plan | Work with multiple segments (Pharmacy & Distribution, Hospital/Federal, Reimbursement) to provide resources and communications to support the commercial needs and objectives of each segment | Interface with point Account Executives through appropriate channels to obtain feedback and insight into payer resources and communications | Participate in annual planning activities

Minimum required education:

Bachelor's degree

Required experience and skills:

  • Work independently and as a Team member with Integrity | Precision | Accomplishment | Motivational Ambition | Respect | Inclusion

  • Three years of professional work experience

  • Demonstrated leadership and cross-functional teamwork

  • Strength managing multiple complex and competing priorities

  • Principled verbal and written communication skills with the ability to clearly articulate strategic choices, opportunities and risks

  • Strong knowledge of marketing fundamentals and ability to align marketing strategy to the development of tactical resources

  • Experience influencing without direct authority and working successfully with cross-functional teams

  • Requires up to 10% travel

Required Skills:

Adaptability, Communication, Data Analytics, Market Access, Marketing, Market Research, Payer Marketing, Pricing Strategies, Project Management, Reimbursement, Strategic Thinking, Teamwork

Required Skills:

Adaptability, Biopharmaceuticals, Biopharmaceutics, Brand Marketing, Business Planning, Data Analysis, Payer Marketing, Prioritization, Product Lifecycle, Product Management, Project Management, Strategic Thinking, Teamwork, Working Independently

Required Skills:

Adaptability, Communication, Data Analytics, Market Access, Marketing, Market Research, Payer Marketing, Pricing Strategies, Project Management, Reimbursement, Strategic Thinking, Teamwork

Required Skills:

Adaptability, Biopharmaceuticals, Biopharmaceutics, Brand Marketing,…

Position Requirements
10+ Years work experience
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