Programmatic Marketing Manager

Programmatic Marketing Manager

The Programmatic Marketing Manager will own and drive omnichannel programmatic advertising and the DTC go-to-market strategy for RxLocal, Red Sail's patient-facing mobile app. This is a high-impact, highly visible role at the intersection of patient engagement, pharma brand marketing, Red Sail pharmacy customers, and digital health — built for a marketer who thrives in a build-it-from-scratch environment and wants to shape how pharmacy patients discover, adopt, and stay engaged with a platform designed to improve their health.

You will work closely with demand-side platforms/agencies, marketing, product management, and the pharmacy and pharma sales teams to develop messaging, campaigns, and channel strategies that grow RxLocal's patient user base, drive pharma brand engagement, and position Red Sail as the must-have patient engagement partner for pharmaceutical manufacturers and preferred patient engagement app for pharmacies.

• Own the relationship with demand-side platforms/agencies to run advertising programs that yield high-performing results via engagement with the patients of our pharmacy customers
• Oversee the maintenance of multiple campaigns, creative assets, and performance.
• Collaborate with Red Sail's clinical teams to ensure ad campaigns will be effective for our pharmacies

• Own and execute the DTC marketing strategy for RxLocal, driving patient app awareness, download, activation, and retention across digital and pharmacy-based channels
• Develop patient acquisition campaigns across paid digital (Meta, Google, programmatic), pharmacy in-store, and CRM/SMS channels
• Build and optimize omnichannel patient journeys from first touchpoint through refill adherence and long-term engagement
• Create patient-facing content and creative assets that drive measurable engagement and retention
• Translate clinical and product capabilities into clear, compelling, consumer-friendly messaging that resonates with patients managing chronic conditions
• Partner with ad agency on patient ad deployment within RxLocal App

• Develop marketing materials, pitch decks, case studies, and thought leadership content that support the pharma sales and business development team in winning new brand partnerships
• Build RxLocal's positioning and messaging for pharmaceutical manufacturer audiences — including brand teams, patient services leads, and market access stakeholders
• Create co-branded marketing programs and campaign assets for pharma advertisers running copay, adherence, or patient support programs through Rx Local
• Partner with the pharma sales team on account-based marketing (ABM) strategies targeting priority pharma brands, including programmatic advertising and Linked In campaigns

• Define and track KPIs for all DTC and B2B marketing programs — patient acquisition cost, activation rate, retention, and pharma advertiser pipeline contribution
• Conduct market research and competitive analysis to identify positioning opportunities against comparable patient app and hub vendor platforms
• Work with the product team to ensure app feature launches are supported by strong go-to-market plans, messaging, and patient-facing content
• Monitor and report on campaign performance to leadership on a regular cadence, with clear recommendations for optimization

• Bachelor's degree in Marketing, Business Administration, Healthcare Administration, or a related field required.
• Master's degree (MBA or equivalent) is a plus.

• Must have experience working with ad agencies and demand-side platforms (DSPs)
• 5+ years of programmatic media and digital marketing experience, with meaningful DTC or patient/consumer-facing marketing experience in healthcare, digital health, pharma, or health tech
• Demonstrated experience building and executing patient acquisition or consumer engagement campaigns across digital channels (paid social, SEM, programmatic, CRM/email/SMS)
• Strong written and verbal communicator
• Experience working in a fast-paced, high-growth product or platform…