Marketing Supervisor

About Sussman Law Firm, PLLC

Sussman Law Firm is a Charlotte-based firm focused on family and immigration law. We value accountability, initiative, and professional growth within a collaborative, high-performance environment. We are not your typical law firm. We are poised for aggressive growth, and we believe great work starts with a strong team.

Sussman Law Firm is a Charlotte-based firm focused on family and immigration law. We value accountability, initiative, and professional growth within a collaborative, high-performance environment. We are not your typical law firm. We are poised for aggressive growth, and we believe great work starts with a strong team.

Sussman Law Firm fosters an environment where employees are empowered to make a real impact in clients’ lives every day. We value accountability, ownership, and collaboration. Every team member—regardless of role—is respected, supported, and encouraged to grow professionally and personally. This is a high-performance environment. We work hard, hold ourselves to high standards, and take pride in doing things the right way.

The work is challenging—but it is also meaningful, rewarding, and growth-oriented. If you are looking for a role where you will be pushed to grow, supported by a strong team, and make a difference in people’s lives, you will fit right in.

If you are hired, you will be part of a wonderful team of people who work hard to get the job done right the first time and take pride in the work that they do. You will be part of a team that is rewarded for their hard work.

Is this going to be an easy job? No. It might be the biggest challenge of your life. However, it is our belief that anything really great is worth working hard for and that our greatest growth comes from our biggest challenges. More importantly, you will find great joy in helping people find solutions in the areas of their lives that matter most!

The Marketing Supervisor will lead and execute the Firm’s day-to-day marketing efforts while helping shape strategies that drive brand awareness, qualified leads, and growth. This role is ideal for a hands-on marketing professional with strong analytical, digital marketing, and SEO experience who can turn data into actionable strategies and measurable results.

• Develop and execute the Firm’s annual and quarterly marketing strategy, goals, priorities, campaigns, and performance targets in collaboration with Firm leadership.
• Develop and manage the Firm’s annual marketing budget and optimize marketing spend based on cost per lead, cost per acquisition, conversion rates, ROI, and other performance metrics.
• Evaluate marketing performance and analyze data, trends, lead sources, and campaign results to identify opportunities to increase qualified leads, improve conversions, and maximize marketing effectiveness.
• Establish marketing KPIs and benchmarks, monitor performance against established goals, and present results and actionable recommendations to Firm leadership.
• Serve as the Firm’s primary point of contact for its SEO and digital marketing vendor and manage vendor strategy, deliverables, performance, deadlines, and results.
• Evaluate and implement SEO strategies, including organic search performance, keyword optimization, website content, landing pages, local search visibility, and Google Business Profile optimization.
• Directly supervise the Marketing Coordinator, including establishing priorities, delegating responsibilities, providing coaching and feedback, and monitoring the quality and timely completion of work.
• Create and manage social media and digital content, including graphics, short-form videos, employee features, client testimonials, and other content consistent with the Firm’s brand and target audiences.
• Create, edit, and distribute the Firm’s monthly newsletter and monitor engagement and performance.
• Oversee day-to-day marketing operations, campaigns, projects, vendors, and related initiatives to ensure timely and effective execution.
• Ensure marketing meeting notes are documented…