Senior Marketing Manager - Workplace Infrastructure

• Business Unit:
  Draeger, Inc., Job-
• Location:
  
  Telford
• Function:
  Marketing / Communication
• Work Location:
  
  Hybrid
• Employment Type:
  
  Permanent

The Senior Marketing Manager for Workplace Infrastructure focuses on strategy execution and programs to drive market share expansion of our WPI portfolio in the US market. This role blends clinical expertise, healthcare construction, product management, and commercial marketing to drive market adoption, accelerate growth, and position the organization as a trusted partner in Critical Care. The Senior Marketing Manager will work cross-functionally with Sales, Professional Services, Operations, Product Management, and Strategic Accounts to translate clinical and technical insights into compelling value propositions that resonate with WPI stakeholders, hospital leadership, Architects, and Equipment Planners.

This is a hybrid position requiring 2-3 day a week working in our Telford, PA office.

This role works closely with the Director of Marketing in executing the Go-To Market strategy, collaborates with global product management in adapting portfolio positioning to the local market, and supports regional sales and marketing in ensuring proper marketing programs, sales tools, training and customer support.

• Execute go-to-market strategies for WPI solutions (Booms and Lights) aligned with business growth objectives
• Define and refine value propositions grounded in clinical outcomes, operational efficiency, and total cost of ownership
• Identify market trends, competitive dynamics, and opportunities to inform portfolio strategy

• Translate clinical expertise into credible, evidence-based marketing narratives aligned with the latest guidelines
• Translate technical requirements, construction standards, and project requirements into evidence-based design messaging, communication, and customer presentations
• Partner with clinicians, architects, equipment planners, and KOLs to develop case studies, clinical evidence, and education programs
• Serve as a subject matter expert for clinical workflows and patient care pathways across critical care
• Drive engagement at industry conferences and build strategic relationships to improve exposure to Draeger mission and vision

• Create and deliver product training, competitive training, and ad-hoc product support as required to increase customer knowledge/utilization and perceived value of the product solution
• Develop and deliver sales tools and customer presentations, including supporting direct sales calls when required
• Coordinate/collaborate with sales and contract administration teams to effectively and efficiently facilitate and support the RFP/GPO bidding process
• Support the Operational Team to optimize implementation and customer training and improve technology adoption

• Act as a regional product expert on all product functionality
• Provide input to product management teams to assure development is in alignment with local area requirements to optimize product profitability
• Create internal/external communications for product updates, critical changes, and customer service issues
• Interact with appropriate staff to support product requirements as necessary and ensure product line performs according to plan.

• Collaborate cross-functionally across the organization with areas including Perio Op, Ventilation, Digital Analytics, Patient Monitoring, Service, Consumables and to position and drive holistic, integrated solutions for customers.

• Bachelor's degree in business, marketing, Life Sciences, or related field, or the equivalent in education, training and experience. MBA…