Digital Content Manager

At Joie, we design thoughtful, high-quality baby gear that supports families through everyday moments and meaningful milestones. We believe parenting should feel supported not complicated and our products are created to make life with little ones simpler, smarter, and more enjoyable.

Rooted in a commitment to safety, innovation, and practical design, we blend functionality, quality, and style to help families navigate daily life with confidence and ease.

As part of a global portfolio of leading juvenile brands, Joie operates across EMEA, APAC, and the Americas - bringing accessible, well-crafted solutions to parents around the world. Our approach combines global brand consistency with local relevance, ensuring we meet the needs of modern families wherever they are.

We are looking for a Digital Content Manager who can bring this to life across our global digital ecosystem - connecting brand, product, and consumer through clear strategy, strong execution, and scalable content that drives both engagement and business impact.

The Digital Content Manager leads Joie’s global digital content ecosystem across social media, websites, and email, ensuring a consistent, high-quality brand experience across markets.

This role owns the global content strategy, planning, and governance for digital channels and serves as the central connection point between the global brand, regional marketing teams, and e-Commerce partners. The Digital Content Manager ensures content is scalable, locally adaptable, and aligned to business priorities.

As both a strategic leader and people manager, the role is responsible for setting clear standards, building efficient and repeatable processes, and developing a high-performing team that delivers measurable impact.

• Own Joie’s global digital content strategy across social, web, and email channels.
• Build, maintain, and govern a single, integrated global content calendar across digital channels.
• Lead cross-functional planning with regional marketing teams and ecommerce partners to align product launches, campaigns, and key commercial moments.
• Balance global brand consistency and priorities with regional market needs, enabling effective localization.
• Own and evolve Joie’s global organic social media strategy across Instagram, Facebook, Tik Tok, You Tube and emerging platforms.
• Oversee global social content planning and execution in alignment with the broader global content calendar.
• Manage and develop the Social Media Manager, including goal setting, performance management, and capability developments.
• Ensure global social content is built for scalability and localization across subsidiaries and distributor markets.
• Partner with PR and customer service teams to establish clear community management standards and escalation protocols.

• Oversee global brand content across EMEA, LATAM, and APAC Joie websites, in partnership with regional teams, IT and eCommerce.
• Manage and develop the Website Coordinator, driving clear priorities, workflows, and quality standards.
• Ensure website content aligns with global brand storytelling, campaign priorities, commercial objectives, and content timing.
• Optimize content to effectively communicate product features, merchandise across the range, and help consumer decision making.
• Partner with the EU ecommerce team on global and regional email marketing initiatives.
• Ensure alignment of email content with broader campaign strategy and global content calendar.
• Review and approve email content and design to ensure consistency with brand standards.

• Own Joie’s digital content and social media platforms (e.g., Hootsuite and related tools).
• Establish scalable workflows, governance models, and…