Social Media & Events Coordinator

Job Details

Job Location:

Westfalia Technologies - York, PA 17406

Position Type:
Full Time

Education Level: Not Specified

Travel Percentage:
Up to 25%

Job Shift: Day

Job Category:
Marketing

Westfalia Technologies is a leader in providing automated solutions for plants, warehouses, and distribution centers.

We are seeking a motivated and creative Social Media & Events Coordinator to join our Marketing team. This role manages Westfalia's daily social media presence while supporting tradeshow, event, and promotional programs. The ideal candidate is organized, self‑directed, and able to create brand‑compliant content while managing multiple projects and deadlines.

• Manages the daily operation of Westfalia's social media accounts across Linked In, You Tube, Facebook, and Instagram (publishing, monitoring, audience engagement, and routing comments or messages that require Sales or leadership input).
• Builds and maintains the social content calendar, sequencing posts against campaign, product, and event timelines; meets publishing deadlines consistently and proactively flags scheduling conflicts.
• Adapts photography, video, and design assets into platform-correct sizes, aspect ratios, and specifications; produces social graphics and design layouts from established Westfalia brand templates; owns paid social placements, including audience setup, asset tracking, budget pacing, and performance reporting; applies brand standards to every published asset.
• Writes, edits, and proofreads post copy, captions, and hashtag sets in alignment with Westfalia brand voice and messaging standards.
• Tracks engagement, reach, and audience growth across channels; delivers monthly performance reports with observations and recommendations — not raw data alone.
• Coordinates logistics for trade shows, conferences, and customer‑facing events - including registration, booth services, freight, vendor management, travel and lodging for the event team, VIP hospitality, booth staffing, and on‑site setup and teardown.
• Maintains the annual event calendar and a per‑show task timeline with documented cutoff dates and deliverable owners.
• Executes pre-show, at-show, and post-show social promotion; tracks event spend against budget, reconciles invoices, and documents outcomes for post-show review; escalates budget variances promptly.
• Maintains the marketing asset library with consistent organization, tagging, and accessibility standards so approved creative is easy to find and reuse.
• Other duties as assigned.

• Working proficiency in Adobe Creative Suite - specifically Photoshop, InDesign, Illustrator, and Express - or demonstrated equivalent; portfolio showing brand-applied social creative, layout, or collateral required.
• Hands-on experience managing business social media accounts with demonstrated Linked In depth; familiarity with native platform analytics tools and at least one social media management platform.
• Strong writing and editing skills, including proofreading for grammar, clarity, and brand voice consistency.
• Demonstrated ability to manage concurrent deadlines across content and event work streams; this role requires sustained, proactive deadline ownership across multiple simultaneous projects.
• Proficiency in Microsoft Office 365.
• Familiarity with Microsoft Dynamics (or similar CRMs).
• Proficiency in event registration platforms preferred.
• Initiative and creativity with the ability to work independently and contribute effectively within cross-functional teams.
• Valid driver’s license required; must meet rental vehicle eligibility requirements for business travel and be fit for commercial air travel.

• Degree in marketing, graphic design, visual communications, or a related…