Senior Product Marketing Manager

ASI is the largest global provider of technology B2B services for the $27.7 billion promotional products industry (branding and marketing). With 25,000 clients in 53 countries, our mission is to inspire, inform, and empower our clients’ success every step of the way.

ASI currently has a hybrid work model. This position requires in-person attendance at our office on Tuesdays and Wednesdays.

ASI is seeking a strategic, customer-focused Senior Product Marketing Manager to help support the bridge between our customers, Product and Engineering teams, and the teams responsible for bringing our products to market. This role will develop deep expertise across ASI’s product ecosystem, with particular focus on ESP+ and the workflows used by our distributor and supplier customers. The ideal candidate combines strong product marketing expertise with technical curiosity and a deep understanding of customer needs, using those insights to influence product strategy, shape roadmap priorities, develop differentiated positioning, and lead go-to-market strategy for new products and features.

Reporting to the Vice President, Customer Experience & Marketing, this individual will work closely with Product, Engineering, Sales, Marketing, Customer Success, and Customer Experience throughout the product lifecycle.

The salary range for this position is $100,000 - $110,000. Individual pay within the range will be based on role-related experience, education, skills, and qualifications.

• Develop deep product expertise across ESP+, Websites, Stores, and other ASI technology, while understanding customer workflows, needs, and use cases.
• Conduct customer and market research through interviews, usage data, win/loss analysis, surveys, and cross-functional feedback to identify opportunities and inform product strategy.
• Partner with Product and Engineering throughout the product lifecycle to identify customer needs, feature gaps, market opportunities, and roadmap priorities.
• Define customer segments, ICPs, personas, jobs-to-be-done, positioning, messaging, value propositions, and differentiated product narratives.
• Lead competitive and market intelligence efforts, developing competitive insights, battle cards, objection handling, and other tools that strengthen ASI’s market differentiation.
• Own go-to-market strategy for major product launches, feature releases, and strategic initiatives, including audiences, positioning, messaging, adoption strategy, channels, and success measures.
• Establish scalable launch processes and partner with Product, Sales, Marketing, Customer Success, and CX to translate GTM strategy into coordinated execution.
• Measure launch performance, adoption, and customer response, using insights to improve future launches, messaging, and product strategy.
• Equip Sales, Sales Enablement, and Customer Success with product knowledge and enablement tools, including demos, pitch materials, FAQs, talk tracks, competitive guidance, and launch training.
• Serve as a trusted product expert and advocate for the customer, translating complex technical capabilities into clear business value for internal and external audiences.
• Partner cross-functionally to increase awareness, adoption, and utilization of high-value product capabilities and influence decisions without direct authority.

• 4+ years of product marketing experience, preferably in B2B SaaS, software platforms, marketplaces, or another technology-driven environment.
• Experience partnering directly with Product Management and Engineering throughout the product development lifecycle.
• Strong technical fluency and curiosity, with the ability to quickly understand complex software, workflows, integrations, APIs, data relationships, and AI-enabled…