Marketing Manager

Marketing Coordinator — Creative, Social & Content

Company Overview

Dura Edge Products is dedicated to creating safer, more playable baseball and softball infields at all levels of the game. We are the industry leader and originator of engineered soil, continually pushing the industry toward improvements in field solutions.

As the Official Infield Playing Surface of Minor League Baseball
, Dura Edge has a tremendous opportunity to drive growth, strengthen brand awareness and tell our story through compelling creative content and digital marketing.

Position Overview

Dura Edge is seeking a creative, digitally savvy Marketing Coordinator who can bring our brand to life across social media, digital channels, email, video and marketing materials.

This role is ideal for a hands-on creative who understands what makes content stop the scroll, has a strong eye for design, and can turn ideas into polished graphics, short-form videos, social posts and other engaging content. The successful candidate will have a strong understanding of current social media trends, platform best practices and audience behavior, while also being comfortable managing the day-to-day execution of marketing programs.

The Marketing Coordinator will work closely with the Chief Marketing Officer to develop and execute creative marketing initiatives that increase brand awareness, engagement and lead generation.

Key Responsibilities

Graphic Design & Creative Content

• Develop compelling, on-brand creative assets for social media, email, digital advertising, presentations, trade shows and other marketing initiatives.
• Design graphics, social posts, infographics, sales materials, brochures, product guides and other marketing collateral.
• Maintain consistency across all Dura Edge visual communications, including brand standards, typography, imagery and overall creative direction.
• Translate marketing concepts and campaign strategies into engaging visual content.
• Work with internal and external partners, photographers, designers and other creative resources as needed.
• Photograph products, events, ball fields, customers and other brand-related content when appropriate.

Video & Content Production

• Create and edit engaging short-form and long-form video content for social media, email, websites, sales presentations and other digital channels.
• Shoot and edit video using professional editing tools and mobile content-creation platforms.
• Develop social-first video content, including Reels, Tik Toks, Shorts and other vertical video formats.
• Add music, graphics, captions, transitions, branding and other elements to create polished, engaging videos.
• Repurpose longer-form content into multiple short-form videos and social assets.
• Help coordinate video shoots with customers, employees, industry experts, Minor League Baseball and other partners.
• Stay current on emerging video formats, editing techniques and content trends.

Social Media

• Manage day-to-day content creation and publishing across Dura Edge social channels.
• Develop and maintain a social media content calendar aligned with marketing priorities, campaigns, partnerships and seasonal opportunities.
• Monitor social platforms daily and identify relevant trends, conversations and opportunities for the Dura Edge brand.
• Stay current on social media trends, algorithms, platform updates, emerging creators, formats and best practices.
• Understand the differences between platforms and tailor content appropriately for Instagram, Facebook, Linked In, You Tube, Tik Tok and other relevant channels.
• Identify opportunities to leverage trending topics, sounds, formats and cultural moments in a way that is authentic to the Dura Edge brand.
• Monitor social performance and use engagement, reach, views and other metrics to continually improve content.
• Engage with followers, customers, industry influencers and relevant communities.
• Build relationships with industry influencers, media partners and key communities.

Marketing & Campaign Execution

• Work directly with the Chief Marketing Officer to understand the strategic vision for the brand and execute campaigns and individual assignments with precision.
• Create marketing content across social media, video, email, articles, customer education, newsletters and other channels.
• Assist with email campaign development, testing, deployment and tracking in Salesforce and Net Suite.
• Assist with HTML email creation and versioning.
• Coordinate the development and production of marketing collateral, including materials associated with the Minor…