Associate Director, Marketing Content

Associate Director, Marketing Content & Communications
- Wharton Executive Education University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research,and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education,all influenced by Penn's distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbeswho named Penn one of America's Best Large Employers in 2023.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home forwork and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources,and much more.

Associate Director, Marketing Content & Communications
- Wharton Executive Education

Associate Director C, Business and Finance, Communications and Marketing

Wharton School Overview Founded in 1881 as the world's first collegiate business school,the Wharton School of the University of Pennsylvania is shaping thefuture of business by incubating ideas, driving insights, and creating leaders who change the world. With campuses in both Philadelphia and San Francisco, Wharton has over 850 staff, afaculty population of more than 235 renowned professors, and 5,000undergraduate, MBA, executive MBA, and doctoral students.

Each year
13,000 professionals from around the world advance their careers through Wharton Executive Education's individual,company-customized, and online programs. More than 104,000 Wharton alumni form a powerful global network of leaders who transform business every day. Wharton is home to a dynamic community ofstaff, bringing a wide range of skills, experiences, and perspectives. To learn more, visit (Use the "Apply for this Job" box below)..

Wharton Executive Education Marketing supports the growth,visibility, and customer experience of Wharton Executive Education's portfolio, including Open Enrollment, Wharton Online,and Custom Programs. The team partners across program, revenue,business development, digital, creative, content, lifecycle, and analytics functions to build awareness, generate demand, and support enrollment and organizational growth.

The Associate Director of Marketing Content & Communications manages the development and execution of integrated marketing content across Wharton Executive Education's portfolio. Reporting to the Director of Marketing Communications, this role contributes to editorial planning and brings the Wharton Executive Educationbrand to life through high-quality storytelling across marketing channels.

Working closely with cross-functional stakeholders, the Associate Director develops compelling, accurate, and brand-aligned content that communicates the value and impact of Wharton Executive Education programs. The role requires exceptional writing and editorial judgment, fluency across digital channels, and the ability to manage complex content initiatives from concept through launch --while also supporting ongoing content maintenance andhigh-priority updates that help keep our marketing and program materials current.

• Identify and develop compelling stories that highlight Wharton Executive Education programs, participant experiences, facultyperspectives, and organizational partnerships.
• Draft and edit high-quality marketing content across web,email, paid media copy and campaign assets, social media copy,scripts, reports, and sales/business development materials.
• Lead ongoing development, editing, and maintenance of programwebpages across the Executive Education portfolio to ensuremessaging clarity, accuracy, and alignment with program positioning, including timely updates and…