Senior Director, Direct-to-Consumer

Location: Villanova

Job Description

Job Title:

Senior Director, Direct-to-Consumer                 (Performance Marketing & DTC Brand Builder)

Location:

Remote (Greater Philadelphia area preferred) | Full-Time

Reports to:

Chief Marketing Officer / GM, Specialty & eCommerce

About UsFXI is a leading foam innovation company across Bedding, Furniture, Industrial, Home & Office, Healthcare, and Transportation markets. We're building direct consumer relationships through two owned DTC brands —
** Molecule**, a premium performance sleep brand for athletes and recovery-conscious consumers, and
** Yourigami**, a children's modular foam play furniture brand launching from the ground up.

About the Role We're looking for a Sr. Director, Direct-to-Consumer to personally own and scale both brands. This is a hands-on builder's role: for at least the first year, you'll manage creative briefs, site performance, and paid media strategy yourself — setting the strategy and executing it, with agency and vendor support. You'll own the full DTC P&L: acquisition economics, site conversion, retention, and brand positioning.

Molecule is in scale mode — sharpen acquisition, build retention, and create a board-credible growth plan. Yourigami is in launch mode — establish positioning, build the acquisition engine, and validate unit economics from zero to one.

Key Functions- DTC Growth Strategy & P&L — revenue, CAC, contribution margin, and the investment case for team and budget across both brands
- Paid Acquisition** — hands-on management of paid social and paid search (Meta, Google, Tik Tok); channel mix and spend efficiency
- Performance Creative — briefing and testing creative at volume; building a repeatable testing cadence with in-house and agency partners
- Email, Retention & Lifecycle — full lifecycle marketing via Klaviyo (or equivalent) for both brands- SEO & Organic Acquisition — content strategy that builds owned traffic alongside paid
- Influencer & Affiliate Programs — scaling existing partnerships across athlete/wellness and parent/family communities
- Measurement & Reporting — incrementality testing, MER, LTV:

CAC, and board-level reporting
- Site & Conversion — CRO, merchandising, and checkout optimization across two Shopify Plus storefronts
- Yourigami Launch — full go-to-market: positioning, channels, creative, and unit economics validation

Key Requirements- 7–10+ years of progressive DTC/digital marketing experience, including 3–5+ years of direct channel ownership
- Hands-on experience running paid social and paid search accounts yourself — not just managing an agency
- Fluency in acquisition economics beyond ROAS (CAC, MER, LTV:CAC, payback period, incrementality)- Direct P&L ownership — personally accountable for revenue and margin
- Experience building a DTC brand or channel from early stage to scale
- Hands-on Klaviyo (or equivalent) lifecycle marketing experience
- Shopify Plus site/CRO ownership
- New brand launch experience from zero
- Comfortable operating without a team — building one through results

Preferred:

- Premium or considered-purchase brand experience
- High-AOV, low-repeat category experience (mattresses, furniture, home, children's products)- Multi-brand portfolio management- PE-backed environment experience
- Bachelor's degree in Marketing, Business, or related field; MBA a plus Total Rewards:

We offer a competitive salary and a comprehensive benefits package that includes:

Medical, dental, and vision insurance

Basic and optional life insurance

Short‑ and long‑term disability coverage
401(k) plan with company match

Tuition assistance

Flexible spending accounts---Our Commitment to a Diverse Workforce:

FXI is an Equal Opportunity Employer. FXI does not discriminate in employment matters on the basis of race, color, religion,…