Sales Enablement Manager

Overview

Primary location: Lancaster, PA or remote
Relocation offered: No
Employment status: Full-Time
Travel: 11%-25%
Non-compete: No

The estimated base salary range for this role is $94,000 to $120,000 per year. Individual pay is based upon location, skills and expertise, experience and other relevant factors.

It means being immersed in a supportive culture that recognizes you as a key player in Armstrong s future. We are a large company with a local feel, where you will get to know and collaborate with leadership and your colleagues across the company.

By joining us, you ll have the opportunity to make the most of your potential. Alongside a competitive remuneration package, you will receive:

• A benefits package including: medical, dental, prescription drug, life insurance, 401k match, long-term disability coverage, vacation and sick time, product discount programs and many more.
• Personal development to grow your career with us based on your strengths and interests.
• A casual work environment where we have a recognition program for our team, and service awards. You will also be able to make the most of our fitness center and lunchtime cafe.
• A working culture that balances individual achievement with teamwork and collaboration. We draw on each other s strengths and allow for different work styles to build engagement and satisfaction to deliver results.

Reporting to the Customer Experience Marketing Manager, the Sales Enablement Manager plays a critical leadership role in supporting Armstrong s sales organization by delivering high-impact marketing tools, programs, and experiences that help our sales teams better serve customers, accelerate growth, and help Armstrong win in the market. This role can be based in Lancaster, PA or remote.

This role acts as a strategic connector between Marketing, Sales, Product, and the customer, ensuring sales teams are equipped with the right content, tools, materials, and insights. The Sales Enablement Manager will lead the development of sales tools, establish structured feedback loops with the field, and create governance mechanisms—such as a Marketing Sales Advisory Council—to continuously improve effectiveness and alignment.

• Play a strategic leadership role supporting a national sales organization
• Lead the creation of high impact sales tools and launch experiences
• Help shape how sales teams engage customers and win in the market

• Lead the development, maintenance, and optimization of core sales enablement tools, including:
• Sales presentations and pitch decks
• One-sheets, brochures, and leave-behind materials
• Product samples and demonstration kits
• CEUs
• Digital selling assets housed in platforms such as Showpad
• Ensure sales materials are customer-focused, easy to use, and aligned with brand, messaging, and product strategy
• Collaborate with Product Management teams to support product launch events and ongoing sales readiness
• Own the promotion of new products, including twice-a-year launch events, collaborating with the Marketing team and Product Management teams to execute
• Establish and maintain regular touchpoints with sales teams to gather input, requests, and feedback on tools, content, and customer needs
• Proactively identify gaps in sales enablement and recommend solutions to improve sales productivity and effectiveness
• Act as an advocate for the voice of the field within the marketing organization
• Create and manage a Marketing Sales Advisory Council, bringing together sales leaders and key stakeholders to:
• Review enablement priorities and initiatives
• Provide structured feedback on tools and programs
• Strengthen alignment between Marketing and Sales
• Facilitate meetings, set agendas, and ensure insights are translated into actionable outcomes
• Oversee content strategy and governance for sales enablement platforms (e.g., Showpad), ensuring content accuracy, relevance, and usability
• Partner with Sales Leadership to support onboarding, training, and ongoing enablement initiatives
• Lead or oversee programs such as CEUs, ensuring they support customer engagement and sales objectives
• Define and track performance…