Sales Associate

Location: Warrington

Job Description - Sales Associate

Classification:
Non-Exempt

Management Level: N/A

Reports to:

Studio Manager

Summary/Objective

The Sales Associate is responsible for supporting front-line studio operations and delivering an exceptional member experience at every interaction within AFG Hold Co studios. This role serves as a key point of contact for both prospective and current members. Responsibilities include confidently sharing the brand story, driving membership sales, and fostering strong relationships to support retention. The Sales Associate partners with the studio team to achieve sales goals, maintain a high-energy and welcoming environment, and ensure a seamless studio experience.

This role requires a positive, service-oriented mindset, strong communication skills, and a drive to meet and exceed performance expectations. The Sales Associate reports directly to the Studio Manager.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

* Deliver a welcoming, inclusive, and high-energy experience for all members, prospective members, and guests, ensuring every interaction reflects brand standards.

* Accurately complete and maintain all required member documentation and records using company systems and tools.

* Participate in scheduled team meetings, trainings, and development opportunities.

* Conduct studio tours, clearly communicate membership options, and confidently answer questions about programs and services.

* Partner with studio team members to create a seamless and positive experience for prospective and current members.

* Achieve individual and team sales goals by executing outreach, follow-ups, and lead generation activities to drive membership growth.

* Build relationships within the local community to increase brand awareness and generate new business opportunities.

* Support marketing initiatives, including social media engagement and participation in community events and studio activations.

* Maintain a clean, organized, and well-presented studio environment in alignment with company standards.

* Communicate effectively with members and prospects across multiple channels (in-person, phone, email, and text).

* Accurately process sales transactions, including cash and credit card payments, with a high level of integrity and attention to detail.

* Respond promptly and professionally to member inquiries, feedback, and concerns, escalating issues as appropriate.

* Understanding of and commitment to exceptional customer service and the core values at AFG Hold Co.

Core Competencies

* Teamwork - demonstrates positive attitude and the ability to work effectively in a team environment.

* Efficiency Orientation - gets the most out of limited resources while achieving quality results.

* Flexibility - responds to changes and others' ideas comfortably. Ability to exercise tact and judgement in working with a broad variety of people. Strong cross-functional collaboration and communication skills.

* Mature Confidence - approaches others assertively, responsibly, and supportively.

* Integrity - Demonstrates honesty and strong values through consistent action.

* Flexibility - demonstrates the ability to respond to change and others' ideas comfortably.

* Emotional intelligence - Demonstrates awareness of others' feelings and perspectives; listens actively, communicates respectfully, and responds with empathy to support a positive team and member experience.

* Proficient with Microsoft Office Suite and graphic design tools like Canva.

* Maintains professionalism and a positive service attitude at all times.

* Demonstrates integrity and strong values through consistent action.

* Strong cross-functional collaboration and communication skills.

* Proactive, reliable, and consistent.

* Ability to problem solve and work under pressure.

* Excellent organizational, attention to detail, and time management skills.

* Sharp listening skills and critical thinker. Excellent research skills.

* Results orientated and self-motivated.

* Ability to build relationships provide exceptional service attitude. Excellent people skills.

* Ability to manage unexpected challenges with a calm and professional demeanor.

* Results driven and possess exceptional problem-solving skills.

Supervisory Responsibility

This position does not manage a team.

Work Environment

This role is primarily based in a fitness studio environment and involves frequent interaction with members, guests, and team members. Responsibilities are performed both at the front desk and throughout the studio floor, requiring extended periods of standing, walking, and engaging with others in a dynamic, high-energy setting. The environment may include moderate to loud noise levels due to music and group fitness classes.

The role also includes administrative tasks such as working on a computer, using phones (communication with internal and external customers), and other standard office equipment. Occasional participation in offsite…