Golf Instructor

Overview

At PGA TOUR Superstore, we are always looking for enthusiastic, self‑motivated, flexible individuals who will share a passion for helping transform our business. As one of the fastest growing specialty retailers, we are dedicated to hiring selfless team players from different backgrounds to influence the growth of our organization.

The STUDIO Golf Instructor reports to the Sales and Service Manager. The instructor will provide world‑class service by engaging with every customer, building lasting relationships, achieving key performance indicators (KPIs) such as lessons taught, booking percentage, and clinic participation, and proactively growing their business while maintaining a full schedule. Additional duties include organizing clinics, developing custom lesson plans, tracking student progress, maintaining operational standards, promoting products and services, and utilizing technology to enhance lessons.

• Engage with every customer encountered and offer world‑class service by leveraging PGA Tour Service behaviors, focusing on building lasting relationships that keep the customer coming back.
• Achieve key performance indicators (KPIs) including lessons taught, booking percentage, and clinic participation.
• Provide golf lessons using technology such as Trackman, Sam Putt Lab, USchedule, and Microsoft Office.
• Proactively grow the business by attracting new clients, fostering long‑term relationships, and consistently keeping the schedule fully booked.
• Organize and execute clinics and events to foster community engagement and skill development.
• Develop custom lesson plans tailored to address each player’s unique needs and goals.
• Monitor students’ improvement, provide constructive feedback, and adjust training methods as necessary.
• Maintain working knowledge of front‑end operations such as returns, exchanges, gift cards, lesson redemptions, loyalty program awards, discounts, promotions, and coupons.
• Assist in keeping the STUDIO area (simulators, components drawer, & putting green) merchandise standards at a premium visual level to drive the customer experience.
• Ensure all STUDIO area equipment and supplies are always maintained and operational.
• Provide a clean, professional presentation of the STUDIO area at all times.
• Maintain in‑depth product knowledge of various golf clubs and explain their features, benefits, and differences to customers.
• Demonstrate a culture of ethical conduct, safety, and compliance across all departments.
• Stay up to date on upcoming merchandising promotions and marketing events to maintain a strong merchandising presence throughout the life cycle of a promotion using bulletins on The Links.
• Champion the products and services offerings, informing, educating, and promoting them to customers.
• Provide consistent feedback to the manager on operational and merchandising opportunities to maintain the best‑in‑class experience for customers.

• Communication – strong listening and interpersonal skills, good verbal and written communication skills, and ability to communicate cross‑functionally.
• Computer – basic computer skills with working knowledge of Microsoft Office Suite.
• Organization – ability to organize multiple priorities to meet deadlines and objectives.
• Education – high school diploma or equivalent.
• Experience – 2+ years of golf teaching experience preferred; experience with Trackman, SAM Putt Lab, and club building considered highly preferred.

Must be able to stand for extended periods, climb up and down ladders, move throughout the store, and lift a 30‑lb box overhead.

Must be able to maintain flexible availability, including nights, weekends, and holidays.

• Ability to quickly learn business acumen with appropriate training.
• Strong self‑accountability and proactive drive for results.

PGA TOUR Superstores is an Equal Opportunity Employer, committed to a diverse and inclusive work environment. We comply with all laws that prohibit discrimination based on race, color, religion, sex/gender, age (40 and over),…