Marketing Manager, Sales Enablement

Marketing Manager, Sales Enablement

Newport, an Ascensus company, helps employers offer their associates a more secure financial future through retirement plans, insurance and consulting services. Newport offers comprehensive plan solutions and consulting expertise to plan sponsors and the advisors who serve them. As a provider and partner, Newport is independent, experienced, and responsive.

The Marketing Manager, Sales Enablement leads strategic direction and tactical support to champion marketing programs and campaigns that support sales growth, client retention, participant engagement, and cross-sell opportunities. This includes the support of ongoing omni-channel marketing sales enablement needs throughout the sales and customer lifecycle. With a customer-centric mindset, this position is accountable to drive sales momentum/leads, advisor engagement, client retention/loyalty, and participant action to meet business goals and needs.

The position manages all aspects of sales enablement marketing including planning, project management, creation, distribution, and measurement, analysis, and potentially budgeting and vendor management. With a focus on finding creative new solutions, this role will create, oversee, and optimize a sales collateral library, sales positioning/narratives, presentations, digital campaigns, lead generation, and event/webinar engagement.

This role will play an important part in growing key sales partnerships, as well as optimizing and expanding use of marketing technologies that drive sales, deliver personalization, and create efficiencies. Internal stakeholder relationship management, particularly with the sales and client relationship management teams, is also a large part of this role.

Job Functions, Essential Duties and Responsibilities

• Lead internal leadership and sales teams on key sales enablement marketing initiatives.
• Work collaboratively to create and revise full-year marketing communications plans.
• Maintain excellent working relationships with internal sales, client relationship, and participant engagement teams. Keep teams informed of all marketing efforts.
• Build and maintain sales collateral library, sales presentations, and integrated marketing campaigns across channels including email, videos, webinars/events, social, website, and more.
• Collaborate with product, UX and digital teams on the product roadmap to shape the customer experience and sell the future to drive sales.
• Pull campaign measurement, prepare and provide periodic updates on the progress toward goals and results of marketing efforts to internal business partners.
• Be aware and have working knowledge of marketing efforts of other clients and monitor competitor marketing efforts. Draw upon these examples to demonstrate knowledge and offer additional opportunities and suggestions to your clients in a consultative manner.
• Collaborate to research and create content for RFP responses and presentations as necessary.
• Tap into and analyze data to measure impact of efforts and draw conclusions about trends and opportunities from a marketing perspective.
• Create participant-facing educational content to drive participant action and behavior.
• Protect, secure, and properly handle all confidential data held by Ascensus to ensure against unauthorized access, improper transmission, and/or unapproved disclosure of information that could result in harm to Ascensus or our clients.
• The Core Values of People Matter, Quality First and Integrity Always® should be visible in your actions on a day to day basis showing your support of our organizational culture.
• Responsible for protecting, securing, and proper handling of all confidential data held by Ascensus to ensure against unauthorized access, improper transmission, and/or unapproved disclosure of information that could result in harm to Ascensus or our clients.
• Our I-Client service philosophy and our Core Values of People Matter, Quality First and Integrity Always® should be visible in your actions on a day-to-day basis showing your support of our organizational culture.

Experience, Skills, Knowledge Requirements

• A minimum of 7 years' experience in B2B financial…