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Local Sales Manager

Job in Wilkes Barre, Luzerne County, Pennsylvania, 18702, USA
Listing for: Nexstar Media Group
Full Time position
Listed on 2026-08-05
Job specializations:
  • Sales
    Account Manager, Sales Manager, Advertising Sales
Job Description & How to Apply Below
Location: Wilkes Barre

Sales Manager

Nexstar Media Group's 28/22 News, (WBRE NBC and partner WYOU CBS) has an immediate opening for a Sales Manager to lead our dynamic team of Local Account Executives. We are a rare combination of an NBC, CBS and full suite of digital services products. The position is responsible for the revenue performance of our Local Account Executives and exceeding monthly, quarterly, and annual budgets.

To be considered for this position, you must have a minimum of five (5) years of digital and/or broadcast sales experience, a successful track record in business development, selling sports sponsor ships, growing market share, employee recruitment, employee retention, and sales training. This is not a desk job, you are expected to be out in the field daily with Account Executives training, coaching, and executing Customer Needs Analysis, Proposal Solutions, and Monthly Business Reviews.

Responsibilities Include:

  • Develops and executes sales strategies which result in exceeding assigned revenue budgets.
  • Drives new business advancement.
  • Manages inventory and revenue forecasting.
  • Manages recruitment, training, evaluation, and development of Broadcast/Digital Account Executives.
  • Allocates budgets and approves budget expenditures.
  • Manages Accounts Receivable.
  • Develops and cultivates client relationships both local and national alongside Account Executives.
  • Makes decisions regarding hiring, evaluation, promotion, and termination of employees.
  • Develops Advertising Packages.
  • Performs other duties as assigned.

Requirements &

Skills:

  • Bachelor's degree in marketing, advertising, mass communications, or an equivalent combination of education and work-related experience.
  • A minimum of five years of Digital and or Broadcast sales experience is required.
  • Excellent communication skills, both oral and written.
  • Fluent in English.
  • Advanced knowledge of digital advertising tactics, and the competitive digital landscape.
  • Advanced knowledge of modern advertising and marketing KPI's and traditional reach and frequency concepts scheduling concepts.
  • Experience with Waymark or similar AI Assisted commercial creation tool.
  • Valid driver's license with an acceptable driving record and reliable transportation.
  • Experience guiding, directing, and motivating personnel; including setting and monitoring performance standards.
  • Experience establishing long-range objectives and specifying the strategies and actions to achieve them.
  • Ability to identify the developmental needs of others and to coach, mentor, or otherwise help others to improve their knowledge or skills.
  • Proficiency with Microsoft 365, Outlook, Word, Excel, PowerPoint, Teams, and Zoom.
  • Experience with Wide Orbit Traffic, Wide Orbit Media Sales, Salesforce and/or Matrix preferred.

SCAM ALERT:

Please be aware candidates may be at risk of being targeted by scammers seeking personal data or money. Recruiters with Nexstar Media Group and its local stations will only contact you through official job boards, Linked In, or email with Nexstar.tv domain or official station email addresses (example:). Be cautious of any outreach claiming to be from Nexstar or its recruiters via any other messaging platforms or personal email addresses.

We will not contact you using a @gmail email address. If you are unsure about the authenticity of a job inquiry or offer, email us at corporate recruiters.

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