Sales Enablement Coordinator

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.

At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.

The Sales Enablement Coordinator is the operational backbone of the Mitchell & Ness sales organization, centrally managing the knowledge, content, and tools required to successfully sell licensed apparel, jerseys, and headwear to wholesale accounts and internal DTC channels. This role sits at the intersection of technology, content, go-to-market planning, and cross-functional collaboration — partnering closely with product, merchandising, marketing, licensing, customer service, and tech teams to ensure the sales force is fully prepared and informed at every stage of the seasonal cycle.

The Sales Enablement Coordinator delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

• Partner cross-functionally with product, merchandising, marketing, licensing, customer service, and technology teams to align on GTM timelines, content priorities, and sales readiness deliverables.
• Serve as the sales project manager on all SMU (Special Make-Up) projects, acting as the primary point of contact between the sales organization and product teams to ensure efficient, timely execution.
• Coordinate with sales representatives to gather timely feedback and drive adherence to process standards across wholesale accounts and internal stakeholders.
• Ensure wholesale account partners and internal sales teams have immediate access to accurate, on-brand, and approved product content — including line sheets, catalogs, lookbooks, and licensing usage guidelines — to deliver a seamless buying experience.
• Organize and distribute heritage storytelling assets and background information for Mitchell & Ness retro collections, enabling sales representatives to compellingly articulate the historical and cultural significance of M&N products to buyers and retail partners.
• Maintain and optimize the B2B sales portal to ensure product data, marketing assets, and collection access are current and organized in direct support of weekly sales operations communications.
• Communicate time-sensitive updates on inventory levels, production timelines, and licensed property agreement changes to internal and external stakeholders to protect account relationships and fulfillment expectations.

• Support the adoption and optimization of sales productivity tools — including PowerBI dashboards and  — to improve tracking of product SKUs and wholesale account adherence to operational standards.
• Identify opportunities to streamline the management and distribution of GTM content, reducing friction in the sales cycle and improving asset accessibility for the sales organization.
• Assist GTM and Merchandising teams in maintaining an integrated GTM calendar that accurately tracks deadlines for seasonal launches, collaboration releases, and wholesale account submission requirements.
• Bring a continuous improvement mindset to sales enablement processes, surfacing inefficiencies and proposing scalable solutions as the Mitchell & Ness business grows.

• Own the end-to-end logistics of seasonal training sessions, including scheduling, securing product samples, organizing presenters, and managing training…