Hospice Admissions Liaison & Marketer; Sales

We’re excited to offer a $5,000 sign-on bonus for this Liaison/Marketer role, paid in three installments at 3, 6, and 9 months of employment.

(Hospice Experience Required)

Supervised By: Executive Director

Interrelationships: Referral Sources, Physicians, Facilities, IDG Team, Patients & Families

Tender Care Hospice is seeking an experienced Hospice Admissions Liaison & Marketer (Sales) to drive sustained census growth through strategic referral development and high-performance sales execution. This role is designed for a true hospice sales professional, not a community event planner, who can build, own, and expand referral relationships that consistently produce admissions.

The ideal candidate will demonstrate a proven ability to generate their own referral sources, exceed prior year admissions metrics, and contribute directly to monthly census growth through disciplined sales activity, relationship management, and data-driven performance.

• Independently develops and maintains referral sources (physicians, hospitals, SNFs, ALFs, case managers, discharge planners, and community providers)
• Produces measurable monthly admissions that trend higher than last year’s performance
• Moves beyond passive referrals (walk-ins, cold facility calls) and demonstrate active, strategic sales planning
• Directly contributes to census growth, market expansion, and brand presence

• Bachelor’s degree in Marketing, Business, Healthcare Administration OR RN License (required)
• Minimum 2+ years of hospice sales / liaison experience (Hospice required)
• Documented success in meeting or exceeding hospice admissions targets
• Proven ability to build referral sources from the ground up
• Strong organizational, communication, and time-management skills
• Ability to work independently while collaborating with the IDG team
• Proficiency with CRM systems, referral tracking, and reporting metrics

• Proactively identify, develop, and sustain new and existing referral sources that consistently generate hospice admissions.
• Execute a territory sales plan designed to grow census month over month.
• Establish long-term partnerships with physicians, discharge planners, hospitals, SNFs, ALFs, home health agencies, and community providers.
• Track and report monthly admissions, conversion rates, referral trends, and territory performance.

• Educate referral partners on hospice eligibility, benefits, and Tender Care’s clinical excellence.
• Serve as a hospice resource for end-of-life care planning, CMS guidelines, and disease-specific hospice criteria.
• Assess referred patients for hospice eligibility in collaboration with the clinical team.

• Work closely with the IDG team to ensure smooth transitions into hospice services.
• Support patients and families during the referral and admission process by providing clear education and guidance.

• Maintain accurate documentation of referral activity, sales contacts, and admissions outcomes.
• Ensure all sales and marketing activities comply with hospice regulations and ethical standards.

• Monthly admissions volume
• Year-over-year census growth
• Referral source development and retention
• Conversion rates from referral to admission