Community Liaison Healthcare Marketer

We are seeking an energetic, motivated, and relationship-driven Community Liaison / Healthcare Marketer to join our skilled nursing and rehabilitation team.

The ideal candidate is a self-starter who is comfortable with outside sales and marketing, understands the healthcare referral process, and knows how to turn relationships into results.

• Develop and maintain strong relationships with hospitals, physician offices, assisted living communities, home health agencies, senior centers, and other healthcare and community referral sources.
• Conduct regular outside marketing visits throughout Carbon and Monroe Counties
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• Identify and develop new referral sources and opportunities for census growth.
• Promote skilled nursing, rehabilitation, and long-term care services throughout the community.
• Maintain consistent contact and follow-up with existing and prospective referral partners.
• Plan and participate in educational lunches, networking events, community events, and other promotional activities.
• Conduct sales calls and presentations to healthcare professionals and community partners.
• Collaborate with Admissions and facility leadership to identify census needs and targeted marketing opportunities.
• Track marketing activity, referrals, referral trends, and outcomes.
• Assist with tours and follow-up with prospective residents, families, and referral sources as appropriate.
• Meet established marketing, referral, and census-development goals.
• Monitor competitors, market trends, and healthcare resources throughout the assigned territory.

• Previous skilled nursing, long-term care, healthcare marketing, admissions, liaison, or business development experience preferred
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• Knowledge of Carbon County, Monroe County, and the surrounding healthcare market strongly preferred.
• Previous outside sales or relationship-development experience preferred.
• Strong interpersonal and relationship-building skills.
• Excellent written and verbal communication skills.
• Ability to work independently, organize and manage a territory, and maintain consistent follow-up.
• Creative, outgoing, professional, and results-oriented.
• Strong problem-solving skills and sound professional judgment.
• Comfortable developing new relationships and making in-person sales calls.
• Valid driver's license and reliable transportation required due to regular travel throughout the territory.

Job Type: Full-time

• Monday through Friday
• Day shift
• 8-hour shift
• Regular local travel throughout Carbon and Monroe Counties
• Occasional community or networking events outside normal business hours may be required

Education

• Associate degree preferred; relevant healthcare marketing or sales experience will also be considered.

Experience Preferred

• Skilled Nursing / Long-Term Care: 1+ year
• Healthcare Marketing or Business Development: 1+ year
• Outside Sales: 1+ year
• Admissions or Healthcare Liaison experience is a plus

We're looking for someone who does more than simply drop off brochures.

The right candidate will enjoy building genuine relationships, developing new referral opportunities, maintaining consistent follow-up, and contributing directly to census growth.

If you're outgoing, competitive, organized, and passionate about healthcare relationship development, we'd love to hear from you.

Work Location: On-site with regular travel throughout Carbon and Monroe Counties, PA
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