Senior Engineering Manager – Acquire

Senior Engineering Manager – Growth Acquire

Join the Kraken team as a Senior Engineering Manager – Growth Acquire.

Kraken is a mission‑focused company rooted in crypto values, aiming to accelerate the global adoption of crypto to achieve financial freedom and inclusion. With Krakenites in 70+ countries speaking over 50 languages, we develop premium crypto products for traders, institutions, and newcomers.

We are built on industry‑leading security, crypto education, and world‑class client support. Learn about our culture and values before applying, and familiarise yourself with the Kraken app.

Growth Acquire teams attract new users into the Kraken ecosystem, creating entry points across our website and mobile apps – marketing surfaces, landing pages, and signup flows that turn curiosity into momentum.

You will lead engineers who create the first and returning experiences that build trust or curiosity, turning awareness into engagement and engagement into lasting connection.

As Senior Engineering Manager for Growth Acquire, you will lead multiple teams responsible for attracting users, earning their trust, and keeping them engaged even before they sign up. You will partner closely with Design, Product, Analytics, and Marketing to build data‑informed experiences that spark curiosity and drive return visits.

• Lead and empower multiple engineering teams to build and optimise acquisition and engagement experiences across web and mobile.
• Own key funnel outcomes, including organic traffic, return visits, and conversion from visitor to active user.
• Partner with Product, Design, Analytics, and Marketing to design, test, and scale data‑driven experiments.
• Provide architectural guidance and participate in design reviews, code discussions, and critical technical decisions.
• Build and extend reusable front‑end components and CMS‑integrated systems for content‑driven growth.
• Expand Kraken’s reach through SEO improvements, web performance optimisation, and new discovery channels.
• Uphold engineering excellence in performance, reliability, and accessibility across all initiatives.
• Coach engineers and managers to operate with autonomy, clarity, and accountability in a distributed environment.

• You set clear context and outcomes so your teams understand the “why” behind each initiative.
• You balance experimentation with disciplined engineering excellence.
• You foster a culture that celebrates innovation and data‑driven learning.
• You lead through technical credibility, staying close enough to the systems to coach effectively and make informed decisions.
• You coach for autonomy and impact while maintaining high standards for quality and craft.
• You model empathy, transparency, and accountability in every interaction.
• You promote clear communication and documentation for asynchronous collaboration across time zones.
• You make reliability, security, and accessibility part of what it means to deliver complete work — keeping user trust and engagement as the north star for every project.

• Experience leading multiple engineering teams delivering measurable impact in acquisition, engagement, or growth.
• Strong technical fluency with React (including server‑side rendering) and front‑end architecture.
• Ability to contribute directly to and guide architecture, performance, and implementation decisions.
• Familiarity with experimentation frameworks, analytics pipelines, and CMS‑driven systems.
• Understanding of full‑stack architecture, scalability, and secure software design principles.
• Experience improving SEO, page performance, and visibility through emerging AI‑driven channels.
• Commitment to engineering quality through testing, observability, and reliability.
• Strong collaboration, communication, and coaching skills across remote, global teams.

• Experience with analytics, experimentation, or growth tooling.
• Background in developer experience, SDKs, or internal platforms.
• Exposure to scaling teams or processes during high‑growth phases.

This job is accepting ongoing applications and there is no Final date to receive…