Digital Marketing Manager (Content + Video Leader | They Ask, You Answer | Rhino Shield & Floor

Digital Marketing Manager (They Ask, You Answer / Endless Customers Leader)

Company:
Am Coat

Employment Type:

Full-Time

AmCoat operates two premium coating brands:

• Rhino Shield – long-lasting exterior wall coating systems
• Floor Shield – high-performance residential and commercial floor coatings

Our mission is to become the most trusted voice in the coatings industry by educating property owners and empowering our dealer network with world-class marketing systems.

We are implementing the They Ask, You Answer / Endless Customers methodology and are looking for a Digital Marketing Manager who will lead this initiative across both brands.

This is not a traditional marketing role focused on social media posting or ad management.

Instead, this role is responsible for building a trust-driven content and video engine that answers real customer questions and drives revenue growth across both brands and our dealer network.

The Digital Marketing Manager will own the strategy and execution of:

• Video-first marketing and sales enablement
• SEO and organic demand generation
• Assignment selling implementation

The goal is to ensure AmCoat becomes the most trusted educational resource in the coatings industry.

Within the first 12–18 months, this role will:

• Build the most comprehensive educational resource in the coatings industry
• Establish a consistent content publishing engine
• Implement assignment selling with our sales teams
• Create a video library used by sales and dealers
• Significantly increase organic traffic and inbound leads
• Improve sales close rates through buyer education

This role owns the company content calendar and ensures all content is driven by real questions from buyers.

Responsibilities include:

• Collect questions directly from sales teams and dealers
• Maintain and manage the master content calendar
• Ensure content topics align with real buyer concerns
• Publish consistent weekly content across both brands

Content will focus on The Big 5 topics:

Example topics:

• “Polyaspartic vs epoxy garage floor coatings”
• “What problems can occur with exterior coatings?”
• “Rhino Shield vs traditional exterior paint”

Implement a video-first strategy that supports both marketing and sales.

Responsibilities include:

• Produce educational videos answering buyer questions
• Film subject matter experts and sales leaders
• Build a video library for sales consultations
• Create videos explaining installation processes, costs, and product comparisons

Work closely with the sales team to ensure prospects are educated before consultations.

Responsibilities include:

• Develop content used before appointments
• Build educational email sequences for prospects
• Train sales teams on using content in the sales process

Goal:
Ensure buyers arrive at consultations informed and ready to make decisions.

Build a search-driven content strategy that captures high-intent buyers.

Responsibilities include:

• Keyword research focused on homeowner and property owner questions
• SEO optimization of all content
• Building topical authority in coatings, exterior protection, and floor systems
• Monitoring search performance and improving content

Provide scalable marketing systems that help dealers grow.

Responsibilities include:

• Create content and video assets dealers can use locally
• Provide marketing training and best practices
• Support dealer websites with SEO content strategy

• 5+ years of digital marketing or content marketing experience
• Strong writing and storytelling skills
• Experience with SEO-driven content strategy
• Experience producing or managing video content
• Ability to collaborate closely with sales teams

• Familiarity with They Ask, You Answer / Endless Customers methodology
• Experience in home services, construction, or franchise marketing
• Experience supporting multi-location or dealer networks

The ideal candidate is:

• Curious and obsessed with answering customer questions
• Comfortable being transparent about pricing and industry realities
• Highly organized and able to manage a consistent publishing system
• Confident interviewing experts and turning knowledge into content
• Focused on revenue impact, not vanity metrics

Experience with tools such as:

• Word Press or CMS platforms
• SEO tools such as Ahrefs or SEMrush

We believe that we should have an impact on our team, our customers, and our communities. This role will directly impact how thousands of homeowners and property owners research, evaluate, and choose coating solutions. Your work will help position AmCoat, Rhino Shield, and Floor Shield as the most trusted voices in the industry.

Success in this role will be measured by: