SVP Digital Marketing

Senior Vice President, Growth & Digital Performance

(CRM-Centric, Performance-Driven)

The Role

This role is responsible for driving measurable growth through a modern, data-driven marketing and CRM ecosystem, with Salesforce as a core platform.

We are seeking a senior digital marketing and growth leader who understands how platforms, data, and execution come together to produce revenue—not just activity. This is not a brand-first or purely strategic role. It is designed for an operator who can translate business goals into platform-enabled outcomes and hold teams accountable for performance.

You do not need to be hands-on in Salesforce configuration.

You do need to be fluent enough in the Salesforce ecosystem to understand how marketing, commerce, data, and analytics capabilities should work together to drive acquisition, conversion, retention, and lifetime value.

Candidates without experience operating in a Salesforce-centric environment will not find this role a fit.

What You’ll Own

• Ownership of growth and performance marketing outcomes powered by the CRM and data stack
• Accountability for how the growth platform is leveraged across:
• Customer acquisition and paid media activation
• Funnel orchestration, segmentation, and personalization
• Conversion optimization and revenue attribution
• Retention, lifecycle engagement, and customer value expansion
• Oversight of a substantial paid media budget with clear ROI, CPA, and efficiency expectations
• Leadership across complex, scaled digital environments rather than a single funnel or SKU
• Partnership with technology, data, and product leaders to ensure systems are:
• Properly architected
• Correctly instrumented
• Driving measurable business outcomes
• Executive-level visibility into performance through clear, actionable reporting and insights

This role requires someone who understands what the platform should be doing, knows how to ask the right questions, and can hold internal teams and external partners accountable for results.

How Success Is Measured

Performance is evaluated using clear, outcome-based metrics, including:

• CPA, CAC, and LTV:
  
  CAC across digital channels
• Conversion rates throughout the CRM-managed funnel
• Revenue attribution and marketing ROI
• Contribution margin and efficiency at scale
• Retention, repeat purchase, and lifecycle performance
• Clarity and usefulness of executive-level performance reporting

Strong candidates will have:

• Led growth, digital, or performance marketing initiatives in organizations where Salesforce played a central role
• Worked closely with Salesforce Marketing Cloud, Commerce Cloud, CDP/Data Cloud, or comparable components
• Used CRM and customer data to:
• Connect marketing activity to revenue and margin

You should have enough platform fluency to:

• Identify and challenge weak or misaligned implementations
• Translate business objectives into clear platform and data requirements
• Evaluate agencies, integrators, and internal teams with confidence

You are not expected to configure Salesforce—but you should know when it is being used well, when it is not, and why.

The Type of Leader Who Succeeds

This role is best suited for someone who is:

• Performance-first and outcomes-driven
• Comfortable operating in metrics-heavy, high-accountability environments
• Experienced partnering closely with finance, analytics, and technology leaders
• Able to balance strategic direction with execution-level understanding
• Confident owning results in front of senior leadership

Experience in rigorous, performance-oriented operating environments is a strong plus.

Backgrounds That Translate Well

• SVP or VP of Growth, Digital, or Performance Marketing in CRM-centric organizations
• Experience in complex, scaled consumer or marketplace-style environments
• Leaders who expanded scope by mastering platforms, data, and outcomes—not just messaging

Location & Relocation

This role is based in Chicago.

Relocation support and transition flexibility are available for the right candidate.

Compensation

Compensation is designed to attract experienced, performance-driven growth leaders.

• Competitive base salary aligned with senior scope and experience
• Meaningful performance-based bonus opportunity
• Long-term upside tied to results, scope, and impact

Why This Role Is Compelling

• Growth platforms and data are treated as core business drivers, not afterthoughts
• Clear ownership, accountability, and visibility
• Direct access to senior leadership
• Opportunity to expand influence and scope by delivering results

If you are a Salesforce-fluent, performance-driven growth leader who wants real ownership—not just a title—this role warrants a serious conversation.