Digital Consultant

Career Area: Marketing

Digital Media Strategist, Enterprise Media Platforms

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you’re joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don’t just talk about progress and innovation here - we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

We are seeking a dynamic and visionary Digital Media Strategist to lead enterprise paid media strategy and manage our global advertising platforms for Caterpillar. This strategist is responsible for establishing enterprise-wide media standards, best practices, platform operations, measurement frameworks, and optimization strategies across key global media platforms including Google Ads, Microsoft (Bing), SA/DV/CM 360, paid social, programmatic, and emerging media technologies.

This individual will partner closely with business units, marketing teams, analytics teams, agencies, and platform partners to drive media effectiveness, operational excellence, and continuous optimization. The role serves as the strategic lead for enterprise paid media performance while also overseeing the day-to-day operations, troubleshooting, and administration of media platforms.

• Understand business unit objectives and lead the development of enterprise digital media strategies.
• Serve as the enterprise lead and SME for paid digital media strategy, platforms, and operational best practices.
• Develop and maintain enterprise-wide standards, naming conventions, campaign structures, tagging requirements, audience strategies, and measurement frameworks.
• Partner with agency partners to support onboarding and provide training aligned to established strategies.
• Serve as a subject matter expert on digital paid media, providing guidance and best practices to internal teams and agency partners.
• Collaborate with social ad platform and governance teams to define media best practices, benchmarks, keyword and audience strategies, and ongoing optimizations.
• Own the operational management and administration of enterprise media platforms.
• Lead troubleshooting and resolution of platform issues, campaign delivery problems, tracking discrepancies, feed issues, and operational escalations.
• Monitor platform health, performance, compliance, and operational efficiency across global markets and business units.
• Oversee daily operations of ad platforms to ensure agencies have access to required data connections and tools.
• Establish scalable processes and best practices across search, display, video, programmatic, paid social, and emerging digital media channels.
• Guide business units on media planning, activation strategies, optimization opportunities, and platform capabilities.
• Evaluate and recommend new media technologies, platform enhancements, automation opportunities, and AI-driven capabilities.
• Provide strategic oversight and direction to media agencies to ensure alignment with enterprise standards and business objectives.
• Review agency performance, media execution quality, and optimization strategies to drive accountability and continuous improvement.
• Analyze campaign, platform, and portfolio performance to identify trends, insights, and opportunities for improvement.
• Drive ongoing optimization initiatives across bidding strategies, audience targeting, creative performance, and channel mix.

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and…