Senior Technology Product Marketing Consultant

Career Area:

Technology, Digital and Data

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Role

Summary:

The Technology Product Marketing Consultant is responsible for enabling connectivity solutions across non-Caterpillar manufactured equipment ("Allied equipment") assigned to the Caterpillar dealers' rental fleets. This role serves as the bridge between the Allied OEM's, Caterpillar internal technology teams, and dealer field/service operations to deploy, integrate, and support the enterprise telematics strategy.

The position ensures Allied equipment is fully integrated into Dealers' digital fleet platforms, enabling machine health and location monitoring including visibility to rental customers.

What You Will Do (Job Duties):

Connectivity Deployment & Integration

* Coordinate installation of connectivity hardware at Allied vendor manufacturing facilities and retrofit locations

* Partner with CAT technology/telematics teams to ensure compatibility, standards adherence, and data flow integrity

* Develop and execute rollout plans for new Allied equipment models

* Troubleshoot installation issues and ensure timely resolution across vendors and internal teams

Vendor Engagement & Factory Coordination

* Establish working relationships with Allied OEMs and key supplier contacts

* Define and standardize installation processes, bill-of-material (BOM) requirements, and quality expectations

* Conduct factory visits and onsite support to ensure successful hardware integration

* Drive adoption of connectivity standards among Allied vendors

Rental Connectivity Enablement

* Ensure connectivity readiness for fleet onboarding into rental systems

* Support integration of telematics data into rental platforms and customer-facing tools

* Partner with rental operations teams to ensure seamless activation and commissioning workflows

* Monitor connectivity performance, uptime, and data quality

Program & Process Development

* Build scalable processes for deployment, tracking, and lifecycle management of connectivity hardware

* Maintain documentation, installation guides, and SOPs for internal and external stakeholders

* Identify continuous improvement opportunities in deployment efficiency and vendor execution

Cross-Functional Collaboration

* Serve as a liaison between: vendors, CAT digital/technology teams, rental operations, supply chain and procurement

* Align stakeholders on timelines, priorities, and issue resolution

* Communicate status, risks, and performance metrics to leadership

Issue Resolution & Support

* Lead root cause analysis for connectivity failures or data issues

* Coordinate corrective actions across vendors and internal engineering teams

* Provide escalation support for critical deployments or fleet disruptions

What You Will Have (Core Skills):

* Effectiveness Measurement:
Establishes and tracks meaningful performance metrics to evaluate quality, productivity, and overall business impact. Uses data, benchmarks, and reporting insights to identify opportunities, measure results, and drive continuous improvement across functions.

* Products and Services:
Applies broad product and service knowledge to support planning, implementation, and delivery across multiple offerings. Advises stakeholders on operational considerations, differentiates solutions in the market, and ensures alignment with business, regulatory, and environmental requirements.

* Relationship Management:
Builds and sustains strong, collaborative relationships with clients, vendors, and cross-functional partners. Sets clear expectations, fosters alignment, and creates an environment of trust and accountability that supports long-term business success.

* Software Product Software Training:
Creates and delivers effective…