Google Marketing Platform - Marketing Technology & Data Consultant; Rental Industry Focus

Google Marketing Platform - Marketing Technology & Data Consultant (Rental Industry Focus)
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Full time posted on:
Posted Todayjob requisition :
R
** Career Area:
** Marketing
*
* Job Description:

**** Your Work Shapes the World at Caterpillar Inc.
** When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Your Work Shapes the World at Caterpillar Inc.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.
*
* Job Summary:

** As a
** Google Analytics Marketing Technology & Data Consultant**, you will represent and support the deployment of Caterpillar’s world-class
** Google Marketing Platform (GMP)
** suite focusing on Google Analytics. You will act as the digital product management link between our business partners, dealers and site owners and our Google Analytics Engineering team, ensuring that the
** Cat Rental Store website and mobile app
** and related customer-facing platforms are optimized to drive enterprise growth.

Your role is to translate business and marketing objectives from multiple business units, industry groups and dealers into business and technical requirements that meet partner expectations, align to the Enterprise measurement and tracking strategy and most importantly deliver business value.
*
* What You Will Do:

** Strategic Consultation & Requirement Gathering
* Business-to-Technical Requirements Translation:
Consult with business partners to align GMP capabilities with their specific marketing and business objectives.
* Create Epics, Features, and Support Cases from requirements for GMP engineering teams.

Deployment & Integration Oversight
* Lifecycle Coordination:
Manage the end-to-end deployment process for the Google Analytics Suite, ensuring seamless integration points between digital products, data owners, and analytics teams.
* Ad & Pixel Integration:
Facilitate the integration of ad pixels and third-party tags, ensuring marketing data flows accurately from customer-facing sites and apps to reporting dashboards.

Project Management & Stakeholder Alignment
* Workflow Management:
Create and maintain intake processes with business partners and manage handoffs to architecture, engineering, and development teams.
* Accountability & Auditing:
Monitor deliverables for deadlines and completeness, performing audits and escalating risks to the GMP Product Owner .
* Communication & Training:
Conduct meetings and lead training sessions to ensure dealers and partners are empowered to use data-driven insights.

Innovation & Problem Solving
* Process Improvement:
Evaluate existing business processes to uncover improvements,…