Google Marketing Platform - Marketing Technology & Data Consultant; Rental Industry Focus

Job Description

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar you become part of a global team that cares not only about the work we do but also about each other. We are problem solvers and future world builders who create stronger, more sustainable communities. We translate progress and innovation into reality with our customers and wherever we work and live, building a better world for everyone.

Marketing

As a Google Analytics Marketing Technology & Data Consultant
, you will support the deployment of Caterpillar’s world‑class Google Marketing Platform (GMP) suite, focusing on Google Analytics. You will act as the digital product management link between business partners, dealers, site owners, and our Google Analytics Engineering team, ensuring that the Cat Rental Store website and mobile app and related customer‑facing platforms are optimized for enterprise growth. Your role is to translate business and marketing objectives into business and technical requirements that align with the Enterprise measurement and tracking strategy and deliver business value.

• Business‑to‑Technical Requirements Translation:
  Consult with business partners to align GMP capabilities with specific marketing and business objectives.
• Create Epics, Features, and Support Cases from requirements for GMP engineering teams.

• Lifecycle Coordination:
  Manage the end‑to‑end deployment process for the Google Analytics Suite, ensuring seamless integration points between digital products, data owners, and analytics teams.
• Ad & Pixel Integration:
  Facilitate the integration of ad pixels and third‑party tags, ensuring marketing data flows accurately from customer‑facing sites and apps to reporting dashboards.

• Workflow Management:
  Create and maintain intake processes with business partners and manage handoffs to architecture, engineering, and development teams.
• Accountability & Auditing:
  Monitor deliverables for deadlines and completeness, performing audits and escalating risks to the GMP Product Owner.
• Communication & Training:
  Conduct meetings and lead training sessions to empower dealers and partners to use data‑driven insights.

• Process Improvement:
  Evaluate existing business processes to uncover improvements, developing and implementing governance solutions that ensure data quality.
• Future‑Focus:
  Drive efforts related to future‑focused improvement in the Google Analytics space and build a roadmap.

Employees may also be responsible for performing other job duties occasionally as assigned.

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and the ability to leverage that information in creating customized customer solutions.

Creativity: Knowledge of approaches, tools, and techniques for promoting creative, original thinking and the ability to apply it to a variety of business situations.

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.

Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.

• Bachelor’s degree in Digital Marketing, Business Analytics or a related field.
• GA4 Google Analytics certification preferred, with basic familiarity in GA4 reporting and a willingness to develop deeper expertise.
• Foundational understanding of the Google Marketing Platform (GMP) and interest in learning data validation skills.
• Exposure to Salesforce Sales or Marketing Cloud, Hightouch (Reverse ETL), or tag management tools is beneficial.
• Comfort working with data and learning analytics and data management tools such as GCP Big…