Program Manager, Enterprise Content Strategy

Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Program Manager, Enterprise Content Strategy

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Role

Summary:

We're seeking a Program Manager, Enterprise Content Strategy to define rigorous program reporting, governance and delivery practices. This person is accountable for ensuring delivery of business outcomes and demonstrating program value to stakeholders.

This role will coordinate roadmaps across a portfolio of critical enterprise content strategy initiatives to drive adoption of enterprise standards and best practices. This person will report to the Sr. Manager, Digital Content Strategy and work within a centralized content strategy team. This role partners closely with business units, product management, platform, UX, engineering, and Dealer teams. The Program Manager brings structure, visibility, and operational discipline to complex initiatives, while helping teams move from strategy to execution.

What You Will Do:

Program Performance & Reporting

* Define and refine program metrics, track performance against KPIs, and deliver executive-level reporting

* Monitor and report on adoption of content standards, processes, and frameworks across business units

* Manage cross-team dependencies to drive execution and ensure delivery of strategic initiatives

* Establish and maintain a consistent reporting and governance cadence

Operations & Governance

* Coordinate enterprise content initiatives across business units and cross-functional teams

* Manage intake, prioritization, and coordination of content requests across stakeholders

* Define and operationalize ways of working, including governance, processes, and cross-team collaboration to help program scale

Stakeholder Management, Communications & Enablement

* Lead business unit, stakeholder, and dealer communications to drive alignment and transparency

* Facilitate cross-functional collaboration and maintain clear, consistent communication channels

* Support enablement efforts to reinforce adoption of content standards and processes

Program Execution & Roadmap Management

* Partner with the Senior Manager, Digital Content Strategy to define and evolve program roadmaps

* Align content roadmaps with broader product and enterprise priorities

* Drive execution of roadmap initiatives across teams and business units

* Monitor progress, identify risks, and escalate issues based on defined KPIs

What

You Will Have:

Program Management: Knowledge of the policies and techniques to manage a set of related projects within a program; ability to plan, organize, monitor, and control the set of projects, ensuring efficient utilization of technical and administrative resources to achieve program objectives.

Customer Focus:
Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

Creativity:
Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.

Relationship Management:
Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

Strategic Thinking:
Knowledge of the importance of "big picture" thinking and planning; ability…