Content Consultant, Digital Content Strategy

Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Content Consultant, Digital Content Strategy- SG22

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Job Description:

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Role Summary

We are seeking a collaborative and strategic Content Consultant, Digital Content Strategy to serve as a trusted advisor to business units and marketing teams across the enterprise. This role focuses on translating enterprise content strategy into practical, actionable guidance that helps teams deliver high-quality, effective digital content across a variety of digital channels.

You might call yourself a content strategist, content designer, a UX content strategist, content engineer, information architect, UX writer, or another title. You will work on high-impact projects developing the fundamental content approach that elevates the way we meet our customers' needs. You will be a strategic partner to diverse stakeholders, including business units, marketing, SEO/GEO, platform, UX, CX, and analytics teams.

You will act as the bridge between centralized content strategy and decentralized execution.

A link to your portfolio is required to be considered.

What You Will Do:

* Serve as the primary content strategy advisor for assigned business units or marketing teams.

* Present and deliver UX content recommendations built on research and data to a diverse set of partners and stakeholders

* Train business units content creators on enterprise content standards for web, email, paid media, and AI that empower distributed teams to plan, create, and optimize high-impact content

* Lead discovery meetings and workshops with business units and internal stakeholders to understand their content needs, challenges, and opportunities.

* Help build and maintain documentation that enables teams to activate and adhere to enterprise guidelines

* Represent an informed content POV during collaborative, cross-functional working sessions

* Roll out content guidance to business units, content authors, and marketers across the organization with training sessions

* Show content success metrics and use insights to improve performance, engagement, and customer experience

* Review digital content and comprehensive recommendations on information architecture, clarity, consistency, accessibility, content reuse, and SEO/GEO best practices.

* Partner with the other Content Strategists to inform strategy and process improvements.

* Report back challenges, needs, and opportunities to the central content strategy team.

* Provide thought leadership on modular content strategy, metadata usage, GEO content strategy, and emerging digital content methodologies

What

You Will Have:

Customer Focus:
Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

Creativity:
Knowledg…