Vice President Product, Design

Who we are

Verra Mobility is a global leader in smart mobility. We develop technology-enabled solutions that help the world move safely and easily. We are fostering the development of safe cities, working with police departments and municipalities to install over 4,000 red-light, speed, and school bus stop arm safety cameras across North America. We are also creating smart roadways, serving the world's largest commercial fleets and rental car companies to manage tolling transactions and violations for over 8.5 million vehicles.

And we are a leading provider of connected systems, processing nearly 165 million transactions each year across 50+ individual tolling authorities.

The Vice President of Product Design will lead and scale a world‑class, multi‑disciplinary organization spanning Product Design, Research, Content Design, and Design Operations. This executive owns experience strategy across Verra’s connected‑mobility portfolio, translating complex customer and business needs into clear, human‑centered product experiences that drive adoption, trust, and measurable outcomes. This role is a key driver of Verra Mobility’s evolution toward a modern Product Operating Model—empowering durable, cross‑functional product teams to continuously discover, experiment, and deliver solutions that solve real customer problems, rather than simply executing projects or managing handoffs.

As a senior leader within Verra’s Product Operating Model, this role partners closely with Product Management and Engineering to embed design deeply into product strategy and delivery. The VP will establish scalable design systems, research‑driven insights, and operating practices that empower durable, cross‑functional teams to continuously discover, experiment, and deliver high‑quality solutions that solve real customer problems. Success is measured by customer impact, speed and quality of delivery, and the long‑term strength and effectiveness of the design organization.

• Build and scale a high‑performing design organization (Product Design, UXR, Content Design, Design Ops) with a clear org model, leveling rubric, career paths, and succession planning.
• Create a strategic hiring plan (in‑house + partner ecosystem), manage budget, and establish vendor strategy for surge and specialized needs.
• Foster a culture of craft excellence, curiosity, and accountability—with consistent critique, coaching, and peer development.
• Establish a clear engagement model that embeds design and research directly within durable product teams—rather than operating as a shared service—supported by defined decision rights and expectations.
• Coach design leaders and teams to operate with high autonomy and accountability, embracing “strong opinions, loosely held” and prioritizing evidence over escalation.

• Translate company strategy and the 2026 priorities into a cohesive experience vision, north‑star journeys, and an outcome‑oriented experience strategy and set of prioritized customer opportunities portfolio roadmap that aligns across Product, Engineering, and Go‑to‑Market.
• Define how we measure design’s impact on customer and business outcomes (adoption, retention, revenue influence, operational efficiency).
• Define experience principles and guardrails that enable teams to move quickly while maintaining a cohesive customer experience—ensuring clarity, consistency, accessibility, trust, and safety.
• Partner with Product and Engineering to translate strategy into outcomes and problems to solve, not feature lists, empowering teams to determine the right solutions.

• Establish a rigorous UXR practice (qualitative, quantitative, and telemetry) and a research repository that continuously feeds discovery and de‑risks decisions.
• Champion continuous discovery in empowered product teams (field observation, rapid testing, experiment design) and ensure insights are valid, actionable, and durable.
• Establish and champion a continuous‑discovery cadence where weekly routines include customer conversations, fast prototyping, and data‑driven experiments,…