Regional Field Marketing Manager; Chicago

Summary

The Regional Field Manager is responsible for leading the strategy and execution of localized product sampling, grassroots events, and brand‑building experiences. This role plays a critical part in increasing brand awareness, driving product trial, and enhancing cultural relevance in key markets. The ideal candidate is a highly organized, collaborative, and creative leader who thrives in fast‑paced, high‑touch consumer environments.

Team Leadership & Field Management

• Lead and inspire the Consumer Activation team, including direct reports and a network of field brand ambassadors, to deliver best‑in‑class sampling and event marketing programs
• Set clear performance expectations, provide coaching, and foster team development to uphold brand excellence in every consumer touchpoint
• Ensure effective communication and training across the team to drive consistency, professionalism, and brand alignment

Program Strategy & Execution

• Build and scale field marketing and product trial opportunities through a mix of owned events, retail partnerships, and third‑party integrations
• Manage logistics, timelines, and resources for sampling programs, ensuring seamless execution across all initiatives
• Collaborate with cross‑functional teams including Creative, Sales, and Experiential to align activation plans with national campaigns and retail goals

Partnerships & Cultural Relevance

• Identify and nurture local and regional community partnerships, event sponsor ships, and talent/influencer collaborations that resonate with key consumer segments
• Continuously scout and vet new opportunities to bring the brand to life in meaningful, relevant, and authentic ways
• Stay ahead of cultural trends, consumer behavior, and competitor activations to inform activation strategy

Measurement & Reporting

• Establish KPIs for all activation programs and report regularly on performance, learnings, and areas for optimization
• Utilize data and insights to inform decision‑making and demonstrate the impact of activation efforts on brand and business metrics
• Maintain budgets, manage vendor contracts, and ensure cost‑effective execution of all programs

• 5+ years of experience in brand activation, field marketing, experiential marketing, or related roles
• Prior experience managing a team and building field‑based programs from the ground up
• Strong understanding of grassroots marketing, cultural marketing, and consumer engagement strategies
• Excellent project management, communication, and interpersonal skills
• Ability to work evenings/weekends as needed for event execution
• Passion for brand‑building, consumer experience, and staying close to the culture

Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws.