Brand Marketing Lead – Creative Services

• Serve as the primary point of contact and day-to-day liaison between Creative Services and Mar Com partners
• Guide partners through the creative process end to end
• Build trusted relationships positioning Creative Services as a strategic partner
• Communicate status, risks, and changes to partners and internal stakeholders
• Provide flexible account and administrative support across the account management team
• Own CIM administrative needs and project management from intake to final delivery
• Review input briefs, secure inputs and approvals, and ensure briefs are complete and actionable
• Kick off creative work with clear direction, scope, and priorities
• Provide administrative support and coordination for CIM scripts
• Manage multiple CIM projects simultaneously
• Coordinate cross-team testing of CIM creative for performance, functionality, brand, and technical compliance
• Maintain current specifications and documentation
• Track CIM work, project volumes, and milestones throughout the year
• Maintain records and reporting for planning, capacity, and resourcing decisions
• Identify and elevate creative concerns, risks, and roadblocks with recommended solutions
• Lead long-term brand vision, integrated brand marketing campaigns, and paid media programs
• Analyze campaign and media metrics to optimize performance and inform planning
• Create strategies across campaigns, sponsor ships, and cultural moments
• Partner with brand, media, creative, LOB, analytics, and agency teams
• Support budget oversight and manage timelines, dependencies, and deliverables
• Provide peer mentorship and cross-team guidance

• 5+ years of experience in account management, project management, or creative operations within an agency, in-house agency, or enterprise marketing environment
• Ability to own complex work streams independently and manage multiple projects and stakeholders in a fast-paced environment
• Strong understanding of the creative development process from briefing through production and delivery
• Excellent communication, relationship management, and organizational skills
• Experience developing input briefs and translating partner needs into clear, actionable creative direction
• Detail-oriented with strong tracking, reporting, and documentation habits
• Experience coordinating cross-functional testing and maintaining evolving specifications
• Ability to identify risks early and elevate concerns constructively with recommended solutions
• University/college degree typically required for roles at this level;
  Bachelor's education listed
• Comparable combination of education, job-specific certifications, and experience may be considered in lieu of a degree
• No required certifications or licenses
• PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position

Demonstrates expertise in account management and project management within creative operations, with a strong focus on relationship management, communication, and organizational skills. Capable of leading complex work streams and optimizing campaign performance through strategic analysis and cross-functional collaboration.

• Account Management
• Project Management
• Creative Development Process
• Relationship Management
• Campaign Performance Analysis

• Input Brief Development
• Project Tracking
• Documentation Management
• Cross-Functional Testing Coordination
• Creative Direction

• Excellent Communication
• Organizational Skills
• Detail-Oriented
• Mentorship
• Problem-Solving

• Creative Services
• Integrated Brand Marketing
• Media Programs
• CIM
• Stakeholder Management