Marketing Manager

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

At Tutu School, we believe in magic! Creating it for children through enchanting ballet classes and for entrepreneurs through a business model built on creativity, community, and joy.

We're a growing network of boutique ballet schools serving children ages 6 months to 8 years old across the U.S., Canada, and U.K., and we're looking for a strategic, creative, and collaborative Marketing Manager to help tell our story, strengthen our brand, and support the continued growth of our franchise system.

Founded in 2008, Tutu School has grown into a thriving franchise community of more than 125 locations dedicated to bringing the joy of ballet to children in a way that celebrates imagination over perfection.

As a franchise-based business, we believe great marketing does more than generate awareness. It creates connection. Every campaign, social post, studio opening, partnership, and marketing resource should help families discover the magic of Tutu School while giving franchise owners the confidence and tools they need to grow thriving businesses.

The Marketing Manager plays an important role in making that happen.

You will be responsible for driving the day-to-day marketing function forward — turning strategy into plans, plans into execution, and results into continuous improvement.

This role blends strategy, creativity, education, project management, and collaboration. You'll help shape and execute national marketing initiatives, oversee our social media and content efforts, support franchise owners with practical resources and ongoing marketing education, and ensure the magic happening inside our classrooms is reflected in how we tell the Tutu School story.

You'll work closely with leadership, franchise owners, our Curriculum team, agency and vendor partners, and creative collaborators to ensure our marketing remains joyful, consistent, effective, and distinctly Tutu as we continue to grow.

• Lead the planning and execution of integrated marketing campaigns that build brand awareness, drive enrollment, and support overall business growth.
• Serve as a day-to-day guardian of the Tutu School brand, ensuring consistency across national and local marketing channels.
• Partner closely with the Curriculum team to translate the magic, developmental benefits, and intentionality of the Tutu School curriculum into compelling parent-facing marketing and storytelling.
• Oversee the development of marketing resources, toolkits, campaigns, and templates that empower franchise owners to market confidently and consistently in their local communities.
• Support leading ongoing marketing training for new locations following New Owner Training, helping owners translate their initial education into strong local marketing plans as they prepare to open and grow their schools.
• Manage the annual marketing calendar and coordinate cross-functional initiatives across Marketing, Curriculum, Franchise Support, Franchise Development, and Operations.
• Own the ongoing optimization of Tutu School's CRM ecosystem, including customer segmentation, lifecycle communications, automated journeys, retention and re‑engagement campaigns, and opportunities to improve conversion and engagement.
• Collaborate with the Head of Marketing and Marketing Assistant on strategic brand partnerships that expand awareness, strengthen brand affinity, and create value for both Tutu School HQ and our franchise network.
• Manage relationships with marketing vendors and agency partners, including establishing expectations, reviewing performance, monitoring results, and identifying opportunities to improve effectiveness and ROI.
• Oversee…