Director Technology Utilization & Commercial Enablement

Career Area

Sales

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

At Caterpillar, technology is at the heart of transforming the way our customers work. The Technology Utilization and Commercial Enablement (TUCE) team plays a pivotal role in integrating advanced technologies into our products and services to deliver unmatched value to our customers.

Our focus is on leveraging cutting‑edge solutions such as Cat Grade, Cat Payload, Cat Command, and Cat Link to enhance job site efficiency, safety, and productivity. By aligning technology with customer needs, we enable smarter decision‑making, improved operational performance, and greater sustainability.

The TUCE team works closely with customers, dealers, and internal teams to ensure seamless adoption and commercialization of these technologies. This includes providing training, support, and insights to help customers maximize the return on their investment in Caterpillar solutions. Joining this team means being at the forefront of innovation, driving the adoption of technologies that shape the future of the construction industry.

The Director, Technology Utilization & Commercial Enablement operates at the intersection of product, sales, and customer success, translating technology capabilities into scalable go‑to‑market strategies and commercial outcomes. This individual will lead a global team focused on sales execution, dealer enablement, and customer adoption, partnering closely with product, engineering, and regional teams to accelerate commercialization and maximize customer value realization.

• Define and execute global sales strategies for Caterpillar’s digital and embedded technology portfolio within the construction segment.
• Drive achievement of revenue, adoption, and market share targets for technology-enabled solutions.
• Align product positioning, pricing, and commercialization strategies with customer needs and market dynamics.

• Champion increased utilization of embedded and digital technologies across the installed base.
• Develop programs that clearly articulate and quantify customer value (productivity, safety, ROI).
• Ensure customers and dealers are equipped to maximize return on technology investments.

• Build and scale global sales enablement strategies, tools, and training that equip internal teams and dealers to effectively sell and support technology solutions.
• Establish best practices for consultative, value-based selling of digital products.
• Partner with regional and dealer leadership to drive consistent execution and capability maturity.

• Partner with product and engineering teams to ensure solutions are market-ready and aligned to customer workflows.
• Lead launch strategies for new digital capabilities and enhancements.
• Translate complex technical offerings into clear, differentiated customer value propositions.

• Build strong relationships with key customers, dealers, and internal stakeholders to accelerate adoption.
• Identify opportunities to enhance customer experience, satisfaction, and long-term loyalty.
• Serve as a senior advocate for customer needs in product and commercial decisions.

• Drive expansion into new use cases, applications, and customer segments.
• Leverage data and insights to identify adoption gaps and growth opportunities.
• Develop scalable models to increase penetration of technology across fleets and job sites.

Business Acumen:
Knowledge of business concepts, tools, and processes that are needed for making sound decisions in the context…