Vice President of Sales

Harry & David is a premium food and gifting brand known for delivering exceptional quality, distinctive products, and memorable customer experiences. With a strong heritage and an iconic portfolio of gourmet food, gift baskets, fruit, snacks, confections, and seasonal offerings, Harry & David continues to expand its reach across retail and wholesale channels while staying true to its reputation for quality, innovation, and consumer loyalty.

Harry & David is seeking a strategic, growth-oriented Vice President of Sales to lead our commercial expansion across the wholesale, grocery, and mass channels
. This executive leadership role will be responsible for accelerating revenue growth, deepening customer partnerships, expanding distribution, and building a winning go-to-market strategy for the Harry & David food brand.

This role is ideal for a proven commercial leader with deep consumer packaged goods experience and a strong record of success selling premium food, snack, giftable, or specialty products into national and regional retail channels. The ideal candidate understands how to grow a brand with strong consumer recognition, translate brand equity into retail success, and build compelling partnerships with customers across grocery, mass, and wholesale environments.

• Lead the sales strategy for the Harry & David food brand across wholesale, grocery, and mass retail channels
• Drive profitable revenue growth through new business development, distribution gains, assortment expansion, and stronger account penetration
• Build and maintain executive-level relationships with key retail customers, distributors, brokers, and strategic channel partners
• Develop annual sales plans, customer strategies, forecasts, pricing plans, and promotional calendars aligned to financial and brand goals
• Identify opportunities to expand the Harry & David brand into new customers, categories, and retail formats while preserving brand positioning and product integrity
• Lead joint business planning and high-level negotiations with key accounts to drive long-term growth and mutual value
• Partner with marketing and product teams to ensure the Harry & David brand is positioned effectively in-store and online within wholesale and retail environments
• Translate consumer, retailer, and category insights into actionable growth strategies across core and seasonal businesses
• Manage trade investment, pricing strategy, promotional effectiveness, and customer profitability with strong financial discipline
• Lead, coach, and develop a high-performing sales organization focused on accountability, execution, and customer excellence
• Collaborate cross-functionally with operations, supply chain, finance, marketing, and merchandising teams to ensure flawless execution and support long-term growth
• Serve as a senior commercial leader helping shape the next phase of growth for Harry & David in the broader retail and CPG landscape

• Bachelor’s degree in business, Marketing, Finance, Economics, or related field required; MBA preferred
• 10+ years of progressive sales leadership experience within consumer-packaged goods, food and beverage, gourmet food, snack, or related categories
• Strong experience selling into grocery, mass, wholesale, club, or other retail-driven channels
• Minimum of 5 years of senior leadership experience managing teams, major accounts, and revenue responsibility
• Proven track record of driving profitable growth, increasing market share, and expanding distribution in a branded CPG environment
• Deep understanding of customer strategy, trade planning, pricing, promotional management, and retailer economics
• Experience leading relationships with national and regional retail accounts, brokers, and distributor partners
• Strong commercial instincts with the ability to balance brand positioning, customer needs, and financial objectives
• Excellent leadership, communication, negotiation, and executive presentation skills
• Strong analytical and strategic thinking skills, with the ability to turn data and insights into results
• Ability to thrive in a fast-paced, cross-functional environment and lead through growth and change

The…