Senior Marketing & Sales Operations Consultant

Career Area

Sales

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Our Americas Distribution Services Division (ADSD) provides governance and administration of Cat® dealers across the U.S., Canada, and Latin America.

As the Senior Marketing & Sales Operations Consultant
, you will be responsible for assisting dealerships in achieving marketing operational excellence with the Distribution Center of Excellence (DCOE) supporting our Differentiated Dealer Capabilities program. You will develop a reputation as a subject matter expert in process improvement methodologies that will, in turn, improve marketing operations profitability. You will work to execute marketing capability requirements and deploy marketing standards with the goal of achieving dealer sales and services growth with customers in support of the Enterprise Strategy.

The Distribution Center of Excellence (DCOE) is part of the Americas Distribution & Services Division (ADSD). The DCOE provides operational support for Service and Marketing & Sales
. The primary role of the DCOE is to support and enhance the Cat® dealer network, which is a competitive strength and a critical way we serve our customers.

The Senior Marketing & Sales Operations Consultant will provide proactive, analytical support to facilitate dealer marketing capability achievement and work in close collaboration with the Marketing & Sales Operations Representative (MSOR’s) in territory. This individual will support four Districts in the Western & Canada region (Pacific Northwest, Mountain West, Midwest, & Canada).

• Location: Peoria, IL (United States)
• Additional Location(s): Dallas, TX (United States)
• Required Travel: Up to 25% (Domestic)
• Relocation Assistance Offered: Yes (Domestic)
• US Work Authorization Sponsorship Offered: None

• Enable services and sales revenue growth by supporting district teams in driving marketing and sales effectiveness capabilities at Caterpillar Dealers. Actively support districts by resolving problems regarding business plan execution, operational improvement and achievement of targets.
• Partner with districts to develop and execute strategic engagement and implement action plans for dealer marketing capabilities. Measure dealer performance and support districts on developing improvement action plans and gap resolution initiatives to support Differentiated Dealer Capabilities.
• Drive dealer usage of marketing automation tools that allow boosting online customer engagement by providing dynamic digital experiences that trigger personalized customer journeys and monitoring the customer behavior with the goal of increasing the number of active retail customers.
• Develop deep expertise to advise districts and dealers on process improvement for areas such as customer retention and activation, nurturing campaigns, and marketing leads development and follow through.
• Evaluate the training needs of field representative and dealer personnel and leverage existing materials and resources to satisfy those training requirements in the digital marketing space.
• Cross functional collaboration with partner divisions including Construction Industries (CI), Power & Energy (P&E), Resource Industries (RI), and Cat Digital.
• Other duties as assigned by Caterpillar management from time‑to‑time.

• Customer Focus
  :
  Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
• Effective Communications
  :
  Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately…