Digital Communications Manager; Cannabis Industry

Claybourne Co. is a top-selling North American cannabis cultivator and lifestyle brand built on premium products, intentional design and culture-forward storytelling. Our brand lives at the intersection of quality, craft and attitude. As we expand across new territories, product categories and lifestyle offerings, we're seeking a communications-driven digital marketer to own how our story shows up across e‑mail, web and social operations.

Claybourne Co. is looking for a seasoned,
Digital Communications Manager to join our creative team in Perris, CA.

The Digital Communications Manager owns Claybourne Co's digital messaging strategy and execution across e‑mail, web content and social operations—ensuring the right message reaches the right audience at the right moment.

Owns B2B and B2C e‑mail communications including but not limited to:

• New product launches
• Merchandise releases
• Territory launches
• Brand and lifestyle newsletter

Organize, segment and maintain e‑mail lists by audience, market and engagement.

Develop e‑mail list growth strategies and plans via all digital channels.

Write and edit e‑mail copy to ensure clarity, brand voice and effectiveness.

• Welcome & On‑boarding
• Launch sequences
• Back‑in‑stock notifications
• Event and merchandise follow‑ups

Manage cadence, frequency and deliverability of best practices.

• Product launches
• New market expansions
• Merchandise drops and brand moments

Coordinate messaging across e‑mail, web and social channels.

Brief internal designers and video teams on content needs and timelines.

Ensure message consistency across all digital touchpoints.

• Support product and market launches with clear communication plans
• Customize messaging by territory and audience
• Partner with sales, distribution and operations to align timing and availability
• Create internal launch briefs to keep teams aligned

• Homepage updates
• Product and collection pages
• Merchandise drops
• Campaign landing pages

Strategy, Optimization & Coordination

• Monitor engagement metrics and optimize messaging over time
• Maintain Claybourne Co's digital voice and messaging standards
• Coordinate with external agencies handling paid media and SEO
• Ensure brand consistency across owned digital channels

• 3‑5+ years preferred in digital communications, lifecycle marketing or CRM‑focused roles
• Proven experience owning e‑mail marketing strategy and execution
• Strong copywriting skills with an editorial mindset
• Clear understanding of audience segmentation and message timing
• Highly organized, proactive and self‑directed
• Strategic thinker who is also comfortable executing
• Ability to thrive in a fast‑moving, regulated environment

• Experience managing multiple campaigns, timelines and deliverables
• Comfortable working cross‑functionality with creative, sales and operations teams

• Hands‑on experience with e‑mail platforms (Klaviyo, etc.)
• Experience briefing designers and reviewing creative assets
• Familiarity with Web/CMS workflows (Squarespace, Shopify, etc.)
• Experience supporting merchandise or lifestyle brand drops is a plus but not required
• Experience managing external agencies is a plus but not required
• CPG/Apparel/Cannabis industry is a plus but not required
• SMS or text marketing experience is a plus but not required
• B2B communications experience (retail, wholesale or trade marketing), paid media, SEO strategy (not execution) is a plus but not required

• Base salary: $80,000 – $90,000
• Benefits:
  Medical, Dental, Vision, 401K, Life Insurance, Bonus Program
• Schedule:
  
  Full‑time, Monday – Friday
• Report to: VP Marketing / Creative Director
• Work Location:
  
  Perris, CA (non‑remote)

Along with your resume and cover letter, please include a link to your professional portfolio showcasing your best work. Your…