Digital Communications Manager; Cannabis Industry

Claybourne Co. is a top-selling North American cannabis cultivator and lifestyle brand built on premium products, intentional design and culture-forward storytelling. Our brand lives at the intersection of quality, craft and attitude. As we expand across new territories, product categories and lifestyle offerings, we're seeking a communications-driven digital marketer to own how our story shows up across e-mail, web and social operations.

Claybourne Co. is looking for a seasoned, Digital Communications Manager to join our creative team in Perris, CA.

The Digital Communications Manager owns Claybourne Co's digital messaging strategy and execution across e-mail, web content and social operations - ensuring the right message reaches the right audience at the right moment.

Owns B2B and B2C e-mail communications including but not limited to:

• New product launches
• Merchandise releases
• Territory launches
• Brand and lifestyle newsletter

Organize, segment and maintain e-mail lists by audience, market and engagement.

Develop e-mail list growth strategies and plans via all digital channels.

Write and edit e-mail copy to ensure clarity, brand voice and effectiveness.

• Welcome & On-boarding
• Launch sequences
• Back-in-stock notifications
• Event and merchandise follow-ups

Manage cadence, frequency and deliverability of best practices.

• Product launches
• New market expansions
• Merchandise drops and brand moments

Coordinate messaging across e-mail, web and social channels.

Brief internal designers and video teams on content needs and timelines.

Ensure message consistency across all digital touchpoints.

• Support product and market launches with clear communication plans
• Customize messaging by territory and audience
• Partner with sales, distribution and operations to align timing and availability
• Create internal launch briefs to keep teams aligned

Own Messaging And Content Direction For

• Homepage updates
• Product and collection pages
• Merchandise drops
• Campaign landing pages

Work with design and web teams to plan and execute updates.

• Monitor engagement metrics and optimize messaging over time
• Maintain Claybourne Co's digital voice and messaging standards
• Coordinate with external agencies handling paid media and SEO
• Ensure brand consistency across owned digital channels

• 3-5+ years preferred in digital communications, lifecycle marketing, or CRM-focused roles
• Proven experience owning e-mail marketing strategy and execution
• Strong copywriting skills with an editorial mindset
• Clear understanding of audience segmentation and message timing
• Highly organized, proactive and self-directed
• Strategic thinker who is also comfortable executing
• Ability to thrive in a fast-moving, regulated environment

• Experience managing multiple campaigns, timelines and deliverables
• Comfortable working cross-functionality with creative, sales and operations teams

• Hands-on experience with e-mail platforms (Klaviyo, etc.)
• Experience briefing designers and reviewing creative assets
• Familiarity with Web/CMS workflows (Squarespace, Shopify, etc.)
• Experience supporting merchandise or lifestyle brand drops is a plus but not required
• Experience managing external agencies is a plus but not required
• CPG/Apparel/Cannabis industry is a plus but not required
• SMS or text marketing experience is a plus but not required
• B2B communications experience (retail, wholesale or trade marketing), paid media, SEO strategy (not execution) is a plus but not required

• Pay Range: $80,000 - $90,000
• Benefits:
  Medical, Dental, Vision, 401K, Life Insurance, Bonus Program
• Schedule:
  
  Full-time, Monday - Friday
• Report to: VP Marketing / Creative Director
• Work Location:
  
  Perris, CA (non-remote)
• Salary: $80,000 - $90,000 per year

Must be able to successfully pass a background check to include criminal history and previous employment.