Business Development Coordinator- Bowling Green

Overview

The Business Development Coordinator develops relationships through external sales efforts to grow and exceed census and revenue goals.

• Must be able to find the appropriate balance between marketing, sales, and customer service activities.
• Maintain core knowledge of our clinical services provided, healthcare industry, and local market conditions.
• Must be able to handle complexity and change in marketing/sales strategy if the market demands a shift in strategy.

• Provide clinical communication through various tools available to physicians, hospital staff, and other healthcare professionals.
• Prepare and maintain referral target list.
• Meet or exceed set number of sales calls to achieve census goals.
• Pre‑call planning, outcomes and next steps needed to achieve desired outcome of all sales calls.
• Effectively communicate core selling message to identified referral targets.
• Communicate with Regional Director of Business Development on any changes in market conditions.

• Prepare and maintain monthly marketing plan.
• Manage marketing budget and Return on Investment on all marketing‑related expenses.
• Coordinate and implement events, media, networking activities and promotional programs.
• Understand market conditions and opportunities to grow census and revenue.
• Communicate and work with Regional Director of Business Development on all marketing campaigns to maximize overall Return of Investment.
• Coordinate all marketing, advertising, and social media campaigns to align with overall marketing strategy.

• Identify opportunities to enhance customer service and patient/family satisfaction.
• Communicate with admission team on leads and potential admissions.
• Enhance care coordination and the care continuum through streamlining admission and discharge process.

• A Bachelor’s degree in communications, marketing or related healthcare experience.