Digital Team Leader LATAM Hybrid Ride-Hailing Peru

Digital Team Leader LATAM

Department: Corporate Marketing

Employment Type: Full Time

Location: Peru

We are looking for a Digital Team Lead to drive user acquisition and performance marketing across LATAM markets. This role is responsible for managing a team of UA managers, scaling paid channels, improving efficiency (CAC / ROI), and ensuring sustainable growth of new users across multiple verticals.

The ideal candidate combines strong hands-on performance expertise with team leadership and strategic thinking
, and is comfortable operating in a fast-paced, data‑driven environment.

• Own and drive user acquisition strategy across LATAM.
• Manage and scale key channels:
  Google, Meta, Tik Tok, ASA, DSPs.
• Optimize campaigns towards CAC, LTV, and downstream quality metrics (e.g. 4th ride / retention).
• Continuously test new channels, creatives, and optimization approaches.
• Identify and unlock new growth opportunities across markets.
• Lead and develop a team of UA Managers (Junior - Senior).
• Set clear goals, KPIs, and development plans for the team.
• Own budget allocation across countries and channels
• Make data‑driven decisions on scaling, reducing, or reallocating spend.

• 5+ years in performance marketing / user acquisition.
• Experience managing paid media budgets (6-7 digits monthly).
• Experience leading a team (or strong readiness to step into leadership).
• Experience with Google Ads (UAC / App campaigns), Meta Ads, Tik Tok Ads, Attribution tools (e.g. Appsflyer).
• Strong analytical skills (Excel / Google Sheets, SQL is a plus).

• Opportunity for advancement and upward mobility within the organization, allowing for increased levels of responsibility and growth within the company.
• Hybrid work.